diff --git a/drivers/gpu/drm/arm/malidp_hw.c b/drivers/gpu/drm/arm/malidp_hw.c
index c94a4422e0e9..2781e462c1ed 100644
--- a/drivers/gpu/drm/arm/malidp_hw.c
+++ b/drivers/gpu/drm/arm/malidp_hw.c
@@ -384,7 +384,8 @@ static long malidp500_se_calc_mclk(struct malidp_hw_device *hwdev,
 
 static int malidp500_enable_memwrite(struct malidp_hw_device *hwdev,
 				     dma_addr_t *addrs, s32 *pitches,
-				     int num_planes, u16 w, u16 h, u32 fmt_id)
+				     int num_planes, u16 w, u16 h, u32 fmt_id,
+				     const s16 *rgb2yuv_coeffs)
 {
 	u32 base = MALIDP500_SE_MEMWRITE_BASE;
 	u32 de_base = malidp_get_block_base(hwdev, MALIDP_DE_BLOCK);
@@ -416,6 +417,16 @@ static int malidp500_enable_memwrite(struct malidp_hw_device *hwdev,
 
 	malidp_hw_write(hwdev, MALIDP_DE_H_ACTIVE(w) | MALIDP_DE_V_ACTIVE(h),
 			MALIDP500_SE_MEMWRITE_OUT_SIZE);
+
+	if (rgb2yuv_coeffs) {
+		int i;
+
+		for (i = 0; i < MALIDP_COLORADJ_NUM_COEFFS; i++) {
+			malidp_hw_write(hwdev, rgb2yuv_coeffs[i],
+					MALIDP500_SE_RGB_YUV_COEFFS + i * 4);
+		}
+	}
+
 	malidp_hw_setbits(hwdev, MALIDP_SE_MEMWRITE_EN, MALIDP500_SE_CONTROL);
 
 	return 0;
@@ -658,7 +669,8 @@ static long malidp550_se_calc_mclk(struct malidp_hw_device *hwdev,
 
 static int malidp550_enable_memwrite(struct malidp_hw_device *hwdev,
 				     dma_addr_t *addrs, s32 *pitches,
-				     int num_planes, u16 w, u16 h, u32 fmt_id)
+				     int num_planes, u16 w, u16 h, u32 fmt_id,
+				     const s16 *rgb2yuv_coeffs)
 {
 	u32 base = MALIDP550_SE_MEMWRITE_BASE;
 	u32 de_base = malidp_get_block_base(hwdev, MALIDP_DE_BLOCK);
@@ -689,6 +701,15 @@ static int malidp550_enable_memwrite(struct malidp_hw_device *hwdev,
 	malidp_hw_setbits(hwdev, MALIDP550_SE_MEMWRITE_ONESHOT | MALIDP_SE_MEMWRITE_EN,
 			  MALIDP550_SE_CONTROL);
 
+	if (rgb2yuv_coeffs) {
+		int i;
+
+		for (i = 0; i < MALIDP_COLORADJ_NUM_COEFFS; i++) {
+			malidp_hw_write(hwdev, rgb2yuv_coeffs[i],
+					MALIDP550_SE_RGB_YUV_COEFFS + i * 4);
+		}
+	}
+
 	return 0;
 }
 
diff --git a/drivers/gpu/drm/arm/malidp_hw.h b/drivers/gpu/drm/arm/malidp_hw.h
index ad2e96915d44..d2ceb70305ca 100644
--- a/drivers/gpu/drm/arm/malidp_hw.h
+++ b/drivers/gpu/drm/arm/malidp_hw.h
@@ -190,8 +190,10 @@ struct malidp_hw {
 	 * @param h - height of the output frame
 	 * @param fmt_id - internal format ID of output buffer
 	 */
-	int (*enable_memwrite)(struct malidp_hw_device *hwdev, dma_addr_t *addrs,
-			       s32 *pitches, int num_planes, u16 w, u16 h, u32 fmt_id);
+	int (*enable_memwrite)(struct malidp_hw_device *hwdev,
+			       dma_addr_t *addrs, s32 *pitches, int num_planes,
+			       u16 w, u16 h, u32 fmt_id,
+			       const s16 *rgb2yuv_coeffs);
 
 	/*
 	 * Disable the writing to memory of the next frame's content.
diff --git a/drivers/gpu/drm/arm/malidp_mw.c b/drivers/gpu/drm/arm/malidp_mw.c
index cfd718e7e97c..0523ba5d27dd 100644
--- a/drivers/gpu/drm/arm/malidp_mw.c
+++ b/drivers/gpu/drm/arm/malidp_mw.c
@@ -213,6 +213,13 @@ int malidp_mw_connector_init(struct drm_device *drm)
 	return 0;
 }
 
+static const s16 rgb2yuv_coeffs_bt709_limited[MALIDP_COLORADJ_NUM_COEFFS] = {
+	47,  157,   16,
+	-26,  -87,  112,
+	112, -102,  -10,
+	16,  128,  128
+};
+
 void malidp_mw_atomic_commit(struct drm_device *drm,
 			     struct drm_atomic_state *old_state)
 {
@@ -242,7 +249,10 @@ void malidp_mw_atomic_commit(struct drm_device *drm,
 
 		hwdev->hw->enable_memwrite(hwdev, mw_state->addrs,
 					   mw_state->pitches, mw_state->n_planes,
-					   fb->width, fb->height, mw_state->format);
+					   fb->width, fb->height,
+					   mw_state->format,
+					   fb->format->is_yuv ?
+					   rgb2yuv_coeffs_bt709_limited : NULL);
 	} else {
 		DRM_DEV_DEBUG_DRIVER(drm->dev, "Disable memwrite\n");
 		hwdev->hw->disable_memwrite(hwdev);
diff --git a/drivers/gpu/drm/arm/malidp_regs.h b/drivers/gpu/drm/arm/malidp_regs.h
index 3579d36b2a71..6ffe849774f2 100644
--- a/drivers/gpu/drm/arm/malidp_regs.h
+++ b/drivers/gpu/drm/arm/malidp_regs.h
@@ -205,6 +205,7 @@
 #define MALIDP500_SE_BASE		0x00c00
 #define MALIDP500_SE_CONTROL		0x00c0c
 #define MALIDP500_SE_MEMWRITE_OUT_SIZE	0x00c2c
+#define MALIDP500_SE_RGB_YUV_COEFFS	0x00C74
 #define MALIDP500_SE_MEMWRITE_BASE	0x00e00
 #define MALIDP500_DC_IRQ_BASE		0x00f00
 #define MALIDP500_CONFIG_VALID		0x00f00
@@ -238,6 +239,7 @@
 #define MALIDP550_SE_CONTROL		0x08010
 #define   MALIDP550_SE_MEMWRITE_ONESHOT	(1 << 7)
 #define MALIDP550_SE_MEMWRITE_OUT_SIZE	0x08030
+#define MALIDP550_SE_RGB_YUV_COEFFS	0x08078
 #define MALIDP550_SE_MEMWRITE_BASE	0x08100
 #define MALIDP550_DC_BASE		0x0c000
 #define MALIDP550_DC_CONTROL		0x0c010
