diff --git a/drivers/gpu/drm/i915/display/g4x_dp.c b/drivers/gpu/drm/i915/display/g4x_dp.c
index 440fb3002f286..596e926ef0894 100644
--- a/drivers/gpu/drm/i915/display/g4x_dp.c
+++ b/drivers/gpu/drm/i915/display/g4x_dp.c
@@ -1251,6 +1251,7 @@ static void intel_dp_encoder_reset(struct drm_encoder *encoder)
 	intel_dp->DP = intel_de_read(display, intel_dp->output_reg);
 
 	intel_dp->reset_link_params = true;
+	intel_dp_invalidate_source_oui(intel_dp);
 
 	if (IS_VALLEYVIEW(dev_priv) || IS_CHERRYVIEW(dev_priv))
 		vlv_pps_pipe_reset(intel_dp);
diff --git a/drivers/gpu/drm/i915/display/intel_ddi.c b/drivers/gpu/drm/i915/display/intel_ddi.c
index ff4c633c85460..c4fa161e118dd 100644
--- a/drivers/gpu/drm/i915/display/intel_ddi.c
+++ b/drivers/gpu/drm/i915/display/intel_ddi.c
@@ -4392,6 +4392,7 @@ static void intel_ddi_encoder_reset(struct drm_encoder *encoder)
 	struct intel_digital_port *dig_port = enc_to_dig_port(to_intel_encoder(encoder));
 
 	intel_dp->reset_link_params = true;
+	intel_dp_invalidate_source_oui(intel_dp);
 
 	intel_pps_encoder_reset(intel_dp);
 
diff --git a/drivers/gpu/drm/i915/display/intel_display_types.h b/drivers/gpu/drm/i915/display/intel_display_types.h
index 2bb1fa64da2f1..9b46427806c6d 100644
--- a/drivers/gpu/drm/i915/display/intel_display_types.h
+++ b/drivers/gpu/drm/i915/display/intel_display_types.h
@@ -1765,6 +1765,7 @@ struct intel_dp {
 
 	/* When we last wrote the OUI for eDP */
 	unsigned long last_oui_write;
+	bool oui_valid;
 
 	bool colorimetry_support;
 
diff --git a/drivers/gpu/drm/i915/display/intel_dp.c b/drivers/gpu/drm/i915/display/intel_dp.c
index 778cc33d3c690..ca5912f8057b6 100644
--- a/drivers/gpu/drm/i915/display/intel_dp.c
+++ b/drivers/gpu/drm/i915/display/intel_dp.c
@@ -3401,33 +3401,46 @@ void intel_dp_sink_disable_decompression(struct intel_atomic_state *state,
 }
 
 static void
-intel_edp_init_source_oui(struct intel_dp *intel_dp, bool careful)
+intel_dp_init_source_oui(struct intel_dp *intel_dp)
 {
 	struct drm_i915_private *i915 = dp_to_i915(intel_dp);
 	u8 oui[] = { 0x00, 0xaa, 0x01 };
 	u8 buf[3] = {};
 
+	if (!intel_dp_is_edp(intel_dp))
+		return;
+
+	if (READ_ONCE(intel_dp->oui_valid))
+		return;
+
+	WRITE_ONCE(intel_dp->oui_valid, true);
+
 	/*
 	 * During driver init, we want to be careful and avoid changing the source OUI if it's
 	 * already set to what we want, so as to avoid clearing any state by accident
 	 */
-	if (careful) {
-		if (drm_dp_dpcd_read(&intel_dp->aux, DP_SOURCE_OUI, buf, sizeof(buf)) < 0)
-			drm_err(&i915->drm, "Failed to read source OUI\n");
+	if (drm_dp_dpcd_read(&intel_dp->aux, DP_SOURCE_OUI, buf, sizeof(buf)) < 0)
+		drm_err(&i915->drm, "Failed to read source OUI\n");
 
-		if (memcmp(oui, buf, sizeof(oui)) == 0) {
-			/* Assume the OUI was written now. */
-			intel_dp->last_oui_write = jiffies;
-			return;
-		}
+	if (memcmp(oui, buf, sizeof(oui)) == 0) {
+		/* Assume the OUI was written now. */
+		intel_dp->last_oui_write = jiffies;
+		return;
 	}
 
-	if (drm_dp_dpcd_write(&intel_dp->aux, DP_SOURCE_OUI, oui, sizeof(oui)) < 0)
+	if (drm_dp_dpcd_write(&intel_dp->aux, DP_SOURCE_OUI, oui, sizeof(oui)) < 0) {
 		drm_err(&i915->drm, "Failed to write source OUI\n");
+		WRITE_ONCE(intel_dp->oui_valid, false);
+	}
 
 	intel_dp->last_oui_write = jiffies;
 }
 
+void intel_dp_invalidate_source_oui(struct intel_dp *intel_dp)
+{
+	WRITE_ONCE(intel_dp->oui_valid, false);
+}
+
 void intel_dp_wait_source_oui(struct intel_dp *intel_dp)
 {
 	struct intel_connector *connector = intel_dp->attached_connector;
@@ -3463,8 +3476,7 @@ void intel_dp_set_power(struct intel_dp *intel_dp, u8 mode)
 		lspcon_resume(dp_to_dig_port(intel_dp));
 
 		/* Write the source OUI as early as possible */
-		if (intel_dp_is_edp(intel_dp))
-			intel_edp_init_source_oui(intel_dp, false);
+		intel_dp_init_source_oui(intel_dp);
 
 		/*
 		 * When turning on, we need to retry for 1ms to give the sink
@@ -4185,7 +4197,7 @@ intel_edp_init_dpcd(struct intel_dp *intel_dp, struct intel_connector *connector
 	 * If needed, program our source OUI so we can make various Intel-specific AUX services
 	 * available (such as HDR backlight controls)
 	 */
-	intel_edp_init_source_oui(intel_dp, true);
+	intel_dp_init_source_oui(intel_dp);
 
 	return true;
 }
diff --git a/drivers/gpu/drm/i915/display/intel_dp.h b/drivers/gpu/drm/i915/display/intel_dp.h
index 4efb9605a50e0..48f10876be656 100644
--- a/drivers/gpu/drm/i915/display/intel_dp.h
+++ b/drivers/gpu/drm/i915/display/intel_dp.h
@@ -189,6 +189,7 @@ void intel_dp_check_frl_training(struct intel_dp *intel_dp);
 void intel_dp_pcon_dsc_configure(struct intel_dp *intel_dp,
 				 const struct intel_crtc_state *crtc_state);
 
+void intel_dp_invalidate_source_oui(struct intel_dp *intel_dp);
 void intel_dp_wait_source_oui(struct intel_dp *intel_dp);
 int intel_dp_output_bpp(enum intel_output_format output_format, int bpp);
 
diff --git a/drivers/gpu/drm/i915/display/intel_pps.c b/drivers/gpu/drm/i915/display/intel_pps.c
index 73a2c9bdd2add..017474a2a8574 100644
--- a/drivers/gpu/drm/i915/display/intel_pps.c
+++ b/drivers/gpu/drm/i915/display/intel_pps.c
@@ -862,8 +862,10 @@ static void intel_pps_vdd_off_sync_unlocked(struct intel_dp *intel_dp)
 		    intel_de_read(display, pp_stat_reg),
 		    intel_de_read(display, pp_ctrl_reg));
 
-	if ((pp & PANEL_POWER_ON) == 0)
+	if ((pp & PANEL_POWER_ON) == 0) {
 		intel_dp->pps.panel_power_off_time = ktime_get_boottime();
+		intel_dp_invalidate_source_oui(intel_dp);
+	}
 
 	intel_display_power_put(dev_priv,
 				intel_aux_power_domain(dig_port),
@@ -1075,6 +1077,8 @@ void intel_pps_off_unlocked(struct intel_dp *intel_dp)
 	wait_panel_off(intel_dp);
 	intel_dp->pps.panel_power_off_time = ktime_get_boottime();
 
+	intel_dp_invalidate_source_oui(intel_dp);
+
 	/* We got a reference when we enabled the VDD. */
 	intel_display_power_put(dev_priv,
 				intel_aux_power_domain(dig_port),
