diff --git a/Documentation/virt/kvm/api.rst b/Documentation/virt/kvm/api.rst
index 860216536810..e2252c748fd6 100644
--- a/Documentation/virt/kvm/api.rst
+++ b/Documentation/virt/kvm/api.rst
@@ -6091,6 +6091,42 @@ applied.
 
 See KVM_SET_USER_MEMORY_REGION.
 
+4.140 KVM_SET_MEMORY_ATTRIBUTES
+-------------------------------
+
+:Capability: KVM_CAP_MEMORY_ATTRIBUTES
+:Architectures: x86
+:Type: vm ioctl
+:Parameters: struct kvm_memory_attributes(in)
+:Returns: 0 on success, <0 on error
+
+KVM_SET_MEMORY_ATTRIBUTES allows userspace to set memory attributes for a range
+of guest physical memory.
+
+::
+
+  struct kvm_memory_attributes {
+	__u64 address;
+	__u64 size;
+	__u64 attributes;
+	__u64 flags;
+  };
+
+  #define KVM_MEMORY_ATTRIBUTE_PRIVATE           (1ULL << 3)
+
+The address and size must be page aligned.  The supported attributes can be
+retrieved via ioctl(KVM_CHECK_EXTENSION) on KVM_CAP_MEMORY_ATTRIBUTES.  If
+executed on a VM, KVM_CAP_MEMORY_ATTRIBUTES precisely returns the attributes
+supported by that VM.  If executed at system scope, KVM_CAP_MEMORY_ATTRIBUTES
+returns all attributes supported by KVM.  The only attribute defined at this
+time is KVM_MEMORY_ATTRIBUTE_PRIVATE, which marks the associated gfn as being
+guest private memory.
+
+Note, there is no "get" API.  Userspace is responsible for explicitly tracking
+the state of a gfn/page as needed.
+
+The "flags" field is reserved for future extensions and must be '0'.
+
 5. The kvm_run structure
 ========================
 
diff --git a/include/linux/kvm_host.h b/include/linux/kvm_host.h
index 89c1a991a3b8..df573229651b 100644
--- a/include/linux/kvm_host.h
+++ b/include/linux/kvm_host.h
@@ -256,6 +256,7 @@ int kvm_async_pf_wakeup_all(struct kvm_vcpu *vcpu);
 #ifdef CONFIG_KVM_GENERIC_MMU_NOTIFIER
 union kvm_mmu_notifier_arg {
 	pte_t pte;
+	unsigned long attributes;
 };
 
 struct kvm_gfn_range {
@@ -808,6 +809,9 @@ struct kvm {
 
 #ifdef CONFIG_HAVE_KVM_PM_NOTIFIER
 	struct notifier_block pm_notifier;
+#endif
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+	struct xarray mem_attr_array;
 #endif
 	char stats_id[KVM_STATS_NAME_SIZE];
 };
@@ -2340,4 +2344,18 @@ static inline void kvm_prepare_memory_fault_exit(struct kvm_vcpu *vcpu,
 	vcpu->run->memory_fault.flags = 0;
 }
 
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+static inline unsigned long kvm_get_memory_attributes(struct kvm *kvm, gfn_t gfn)
+{
+	return xa_to_value(xa_load(&kvm->mem_attr_array, gfn));
+}
+
+bool kvm_range_has_memory_attributes(struct kvm *kvm, gfn_t start, gfn_t end,
+				     unsigned long attrs);
+bool kvm_arch_pre_set_memory_attributes(struct kvm *kvm,
+					struct kvm_gfn_range *range);
+bool kvm_arch_post_set_memory_attributes(struct kvm *kvm,
+					 struct kvm_gfn_range *range);
+#endif /* CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES */
+
 #endif
diff --git a/include/uapi/linux/kvm.h b/include/uapi/linux/kvm.h
index 7ae9987b48dd..547837feaa28 100644
--- a/include/uapi/linux/kvm.h
+++ b/include/uapi/linux/kvm.h
@@ -1211,6 +1211,7 @@ struct kvm_ppc_resize_hpt {
 #define KVM_CAP_ARM_SUPPORTED_BLOCK_SIZES 229
 #define KVM_CAP_USER_MEMORY2 230
 #define KVM_CAP_MEMORY_FAULT_INFO 231
+#define KVM_CAP_MEMORY_ATTRIBUTES 232
 
 #ifdef KVM_CAP_IRQ_ROUTING
 
@@ -2277,4 +2278,16 @@ struct kvm_s390_zpci_op {
 /* flags for kvm_s390_zpci_op->u.reg_aen.flags */
 #define KVM_S390_ZPCIOP_REGAEN_HOST    (1 << 0)
 
+/* Available with KVM_CAP_MEMORY_ATTRIBUTES */
+#define KVM_SET_MEMORY_ATTRIBUTES              _IOW(KVMIO,  0xd2, struct kvm_memory_attributes)
+
+struct kvm_memory_attributes {
+	__u64 address;
+	__u64 size;
+	__u64 attributes;
+	__u64 flags;
+};
+
+#define KVM_MEMORY_ATTRIBUTE_PRIVATE           (1ULL << 3)
+
 #endif /* __LINUX_KVM_H */
diff --git a/virt/kvm/Kconfig b/virt/kvm/Kconfig
index ecae2914c97e..5bd7fcaf9089 100644
--- a/virt/kvm/Kconfig
+++ b/virt/kvm/Kconfig
@@ -96,3 +96,7 @@ config KVM_GENERIC_HARDWARE_ENABLING
 config KVM_GENERIC_MMU_NOTIFIER
        select MMU_NOTIFIER
        bool
+
+config KVM_GENERIC_MEMORY_ATTRIBUTES
+       select KVM_GENERIC_MMU_NOTIFIER
+       bool
diff --git a/virt/kvm/kvm_main.c b/virt/kvm/kvm_main.c
index 302ccb87b4c1..78a0b09ef2a5 100644
--- a/virt/kvm/kvm_main.c
+++ b/virt/kvm/kvm_main.c
@@ -1218,6 +1218,9 @@ static struct kvm *kvm_create_vm(unsigned long type, const char *fdname)
 	spin_lock_init(&kvm->mn_invalidate_lock);
 	rcuwait_init(&kvm->mn_memslots_update_rcuwait);
 	xa_init(&kvm->vcpu_array);
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+	xa_init(&kvm->mem_attr_array);
+#endif
 
 	INIT_LIST_HEAD(&kvm->gpc_list);
 	spin_lock_init(&kvm->gpc_lock);
@@ -1398,6 +1401,9 @@ static void kvm_destroy_vm(struct kvm *kvm)
 	}
 	cleanup_srcu_struct(&kvm->irq_srcu);
 	cleanup_srcu_struct(&kvm->srcu);
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+	xa_destroy(&kvm->mem_attr_array);
+#endif
 	kvm_arch_free_vm(kvm);
 	preempt_notifier_dec();
 	hardware_disable_all();
@@ -2396,6 +2402,210 @@ static int kvm_vm_ioctl_clear_dirty_log(struct kvm *kvm,
 }
 #endif /* CONFIG_KVM_GENERIC_DIRTYLOG_READ_PROTECT */
 
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+/*
+ * Returns true if _all_ gfns in the range [@start, @end) have attributes
+ * matching @attrs.
+ */
+bool kvm_range_has_memory_attributes(struct kvm *kvm, gfn_t start, gfn_t end,
+				     unsigned long attrs)
+{
+	XA_STATE(xas, &kvm->mem_attr_array, start);
+	unsigned long index;
+	bool has_attrs;
+	void *entry;
+
+	rcu_read_lock();
+
+	if (!attrs) {
+		has_attrs = !xas_find(&xas, end - 1);
+		goto out;
+	}
+
+	has_attrs = true;
+	for (index = start; index < end; index++) {
+		do {
+			entry = xas_next(&xas);
+		} while (xas_retry(&xas, entry));
+
+		if (xas.xa_index != index || xa_to_value(entry) != attrs) {
+			has_attrs = false;
+			break;
+		}
+	}
+
+out:
+	rcu_read_unlock();
+	return has_attrs;
+}
+
+static u64 kvm_supported_mem_attributes(struct kvm *kvm)
+{
+	if (!kvm)
+		return KVM_MEMORY_ATTRIBUTE_PRIVATE;
+
+	return 0;
+}
+
+static __always_inline void kvm_handle_gfn_range(struct kvm *kvm,
+						 struct kvm_mmu_notifier_range *range)
+{
+	struct kvm_gfn_range gfn_range;
+	struct kvm_memory_slot *slot;
+	struct kvm_memslots *slots;
+	struct kvm_memslot_iter iter;
+	bool found_memslot = false;
+	bool ret = false;
+	int i;
+
+	gfn_range.arg = range->arg;
+	gfn_range.may_block = range->may_block;
+
+	/*
+	 * If/when KVM supports more attributes beyond private .vs shared, this
+	 * _could_ set only_{private,shared} appropriately if the entire target
+	 * range already has the desired private vs. shared state (it's unclear
+	 * if that is a net win).  For now, KVM reaches this point if and only
+	 * if the private flag is being toggled, i.e. all mappings are in play.
+	 */
+	gfn_range.only_private = false;
+	gfn_range.only_shared = false;
+
+	for (i = 0; i < KVM_ADDRESS_SPACE_NUM; i++) {
+		slots = __kvm_memslots(kvm, i);
+
+		kvm_for_each_memslot_in_gfn_range(&iter, slots, range->start, range->end) {
+			slot = iter.slot;
+			gfn_range.slot = slot;
+
+			gfn_range.start = max(range->start, slot->base_gfn);
+			gfn_range.end = min(range->end, slot->base_gfn + slot->npages);
+			if (gfn_range.start >= gfn_range.end)
+				continue;
+
+			if (!found_memslot) {
+				found_memslot = true;
+				KVM_MMU_LOCK(kvm);
+				if (!IS_KVM_NULL_FN(range->on_lock))
+					range->on_lock(kvm);
+			}
+
+			ret |= range->handler(kvm, &gfn_range);
+		}
+	}
+
+	if (range->flush_on_ret && ret)
+		kvm_flush_remote_tlbs(kvm);
+
+	if (found_memslot)
+		KVM_MMU_UNLOCK(kvm);
+}
+
+static bool kvm_pre_set_memory_attributes(struct kvm *kvm,
+					  struct kvm_gfn_range *range)
+{
+	/*
+	 * Unconditionally add the range to the invalidation set, regardless of
+	 * whether or not the arch callback actually needs to zap SPTEs.  E.g.
+	 * if KVM supports RWX attributes in the future and the attributes are
+	 * going from R=>RW, zapping isn't strictly necessary.  Unconditionally
+	 * adding the range allows KVM to require that MMU invalidations add at
+	 * least one range between begin() and end(), e.g. allows KVM to detect
+	 * bugs where the add() is missed.  Rexlaing the rule *might* be safe,
+	 * but it's not obvious that allowing new mappings while the attributes
+	 * are in flux is desirable or worth the complexity.
+	 */
+	kvm_mmu_invalidate_range_add(kvm, range->start, range->end);
+
+	return kvm_arch_pre_set_memory_attributes(kvm, range);
+}
+
+/* Set @attributes for the gfn range [@start, @end). */
+static int kvm_vm_set_mem_attributes(struct kvm *kvm, gfn_t start, gfn_t end,
+				     unsigned long attributes)
+{
+	struct kvm_mmu_notifier_range pre_set_range = {
+		.start = start,
+		.end = end,
+		.handler = kvm_pre_set_memory_attributes,
+		.on_lock = kvm_mmu_invalidate_begin,
+		.flush_on_ret = true,
+		.may_block = true,
+	};
+	struct kvm_mmu_notifier_range post_set_range = {
+		.start = start,
+		.end = end,
+		.arg.attributes = attributes,
+		.handler = kvm_arch_post_set_memory_attributes,
+		.on_lock = kvm_mmu_invalidate_end,
+		.may_block = true,
+	};
+	unsigned long i;
+	void *entry;
+	int r = 0;
+
+	entry = attributes ? xa_mk_value(attributes) : NULL;
+
+	mutex_lock(&kvm->slots_lock);
+
+	/* Nothing to do if the entire range as the desired attributes. */
+	if (kvm_range_has_memory_attributes(kvm, start, end, attributes))
+		goto out_unlock;
+
+	/*
+	 * Reserve memory ahead of time to avoid having to deal with failures
+	 * partway through setting the new attributes.
+	 */
+	for (i = start; i < end; i++) {
+		r = xa_reserve(&kvm->mem_attr_array, i, GFP_KERNEL_ACCOUNT);
+		if (r)
+			goto out_unlock;
+	}
+
+	kvm_handle_gfn_range(kvm, &pre_set_range);
+
+	for (i = start; i < end; i++) {
+		r = xa_err(xa_store(&kvm->mem_attr_array, i, entry,
+				    GFP_KERNEL_ACCOUNT));
+		KVM_BUG_ON(r, kvm);
+	}
+
+	kvm_handle_gfn_range(kvm, &post_set_range);
+
+out_unlock:
+	mutex_unlock(&kvm->slots_lock);
+
+	return r;
+}
+static int kvm_vm_ioctl_set_mem_attributes(struct kvm *kvm,
+					   struct kvm_memory_attributes *attrs)
+{
+	gfn_t start, end;
+
+	/* flags is currently not used. */
+	if (attrs->flags)
+		return -EINVAL;
+	if (attrs->attributes & ~kvm_supported_mem_attributes(kvm))
+		return -EINVAL;
+	if (attrs->size == 0 || attrs->address + attrs->size < attrs->address)
+		return -EINVAL;
+	if (!PAGE_ALIGNED(attrs->address) || !PAGE_ALIGNED(attrs->size))
+		return -EINVAL;
+
+	start = attrs->address >> PAGE_SHIFT;
+	end = (attrs->address + attrs->size) >> PAGE_SHIFT;
+
+	/*
+	 * xarray tracks data using "unsigned long", and as a result so does
+	 * KVM.  For simplicity, supports generic attributes only on 64-bit
+	 * architectures.
+	 */
+	BUILD_BUG_ON(sizeof(attrs->attributes) != sizeof(unsigned long));
+
+	return kvm_vm_set_mem_attributes(kvm, start, end, attrs->attributes);
+}
+#endif /* CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES */
+
 struct kvm_memory_slot *gfn_to_memslot(struct kvm *kvm, gfn_t gfn)
 {
 	return __gfn_to_memslot(kvm_memslots(kvm), gfn);
@@ -4640,6 +4850,17 @@ static int kvm_vm_ioctl_check_extension_generic(struct kvm *kvm, long arg)
 	case KVM_CAP_BINARY_STATS_FD:
 	case KVM_CAP_SYSTEM_EVENT_DATA:
 		return 1;
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+	case KVM_CAP_MEMORY_ATTRIBUTES:
+		u64 attrs = kvm_supported_mem_attributes(kvm);
+
+		r = -EFAULT;
+		if (copy_to_user(argp, &attrs, sizeof(attrs)))
+			goto out;
+		r = 0;
+		break;
+	}
+#endif
 	default:
 		break;
 	}
@@ -5022,6 +5243,18 @@ static long kvm_vm_ioctl(struct file *filp,
 		break;
 	}
 #endif /* CONFIG_HAVE_KVM_IRQ_ROUTING */
+#ifdef CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES
+	case KVM_SET_MEMORY_ATTRIBUTES: {
+		struct kvm_memory_attributes attrs;
+
+		r = -EFAULT;
+		if (copy_from_user(&attrs, argp, sizeof(attrs)))
+			goto out;
+
+		r = kvm_vm_ioctl_set_mem_attributes(kvm, &attrs);
+		break;
+	}
+#endif /* CONFIG_KVM_GENERIC_MEMORY_ATTRIBUTES */
 	case KVM_CREATE_DEVICE: {
 		struct kvm_create_device cd;
 
