diff --git a/drivers/gpu/drm/bridge/Kconfig b/drivers/gpu/drm/bridge/Kconfig
index 3eb955333c80..93f99682a090 100644
--- a/drivers/gpu/drm/bridge/Kconfig
+++ b/drivers/gpu/drm/bridge/Kconfig
@@ -90,6 +90,14 @@ config DRM_FSL_LDB
 	help
 	  Support for i.MX8MP DPI-to-LVDS on-SoC encoder.
 
+config DRM_ITE_IT6263
+	tristate "ITE IT6263 LVDS/HDMI bridge"
+	depends on OF
+	select DRM_KMS_HELPER
+	select REGMAP_I2C
+	help
+	  ITE IT6263 LVDS to HDMI bridge chip driver.
+
 config DRM_ITE_IT6505
 	tristate "ITE IT6505 DisplayPort bridge"
 	depends on OF
diff --git a/drivers/gpu/drm/bridge/Makefile b/drivers/gpu/drm/bridge/Makefile
index 7df87b582dca..f3776dd473fd 100644
--- a/drivers/gpu/drm/bridge/Makefile
+++ b/drivers/gpu/drm/bridge/Makefile
@@ -6,6 +6,7 @@ obj-$(CONFIG_DRM_CHRONTEL_CH7033) += chrontel-ch7033.o
 obj-$(CONFIG_DRM_CROS_EC_ANX7688) += cros-ec-anx7688.o
 obj-$(CONFIG_DRM_DISPLAY_CONNECTOR) += display-connector.o
 obj-$(CONFIG_DRM_FSL_LDB) += fsl-ldb.o
+obj-$(CONFIG_DRM_ITE_IT6263) += ite-it6263.o
 obj-$(CONFIG_DRM_ITE_IT6505) += ite-it6505.o
 obj-$(CONFIG_DRM_LONTIUM_LT8912B) += lontium-lt8912b.o
 obj-$(CONFIG_DRM_LONTIUM_LT9211) += lontium-lt9211.o
diff --git a/drivers/gpu/drm/bridge/ite-it6263.c b/drivers/gpu/drm/bridge/ite-it6263.c
new file mode 100644
index 000000000000..886588497bc1
--- /dev/null
+++ b/drivers/gpu/drm/bridge/ite-it6263.c
@@ -0,0 +1,829 @@
+// SPDX-License-Identifier: GPL-2.0
+/*
+ * Copyright 2024 NXP
+ */
+
+#include <linux/bitfield.h>
+#include <linux/bits.h>
+#include <linux/delay.h>
+#include <linux/gpio/consumer.h>
+#include <linux/i2c.h>
+#include <linux/media-bus-format.h>
+#include <linux/module.h>
+#include <linux/of.h>
+#include <linux/regmap.h>
+#include <linux/regulator/consumer.h>
+
+#include <drm/drm_atomic.h>
+#include <drm/drm_atomic_helper.h>
+#include <drm/drm_atomic_state_helper.h>
+#include <drm/drm_bridge.h>
+#include <drm/drm_connector.h>
+#include <drm/drm_crtc.h>
+#include <drm/drm_edid.h>
+#include <drm/drm_of.h>
+#include <drm/drm_probe_helper.h>
+
+/* -----------------------------------------------------------------------------
+ * LVDS registers
+ */
+
+/* LVDS software reset registers */
+#define LVDS_REG_05			0x05
+#define  REG_SOFT_P_RST			BIT(1)
+
+/* LVDS system configuration registers */
+/* 0x0b */
+#define LVDS_REG_0B			0x0b
+#define  REG_SSC_PCLK_RF		BIT(0)
+#define  REG_LVDS_IN_SWAP		BIT(1)
+
+/* LVDS test pattern gen control registers */
+/* 0x2c */
+#define LVDS_REG_2C			0x2c
+#define  REG_COL_DEP			GENMASK(1, 0)
+#define  BIT8				FIELD_PREP(REG_COL_DEP, 2)
+#define  OUT_MAP			BIT(4)
+#define  JEIDA				0
+#define  REG_DESSC_ENB			BIT(6)
+#define  DMODE				BIT(7)
+#define  DISO				BIT(7)
+#define  SISO				0
+
+#define LVDS_REG_3C			0x3c
+#define LVDS_REG_3F			0x3f
+#define LVDS_REG_47			0x47
+#define LVDS_REG_48			0x48
+#define LVDS_REG_4F			0x4f
+#define LVDS_REG_52			0x52
+
+/* -----------------------------------------------------------------------------
+ * HDMI registers are separated into three banks:
+ * 1) HDMI register common bank: 0x00 ~ 0x2f
+ */
+
+/* HDMI genernal registers */
+#define HDMI_REG_SW_RST			0x04
+#define  SOFTREF_RST			BIT(5)
+#define  SOFTA_RST			BIT(4)
+#define  SOFTV_RST			BIT(3)
+#define  AUD_RST			BIT(2)
+#define  HDCP_RST			BIT(0)
+#define  HDMI_RST_ALL			(SOFTREF_RST | SOFTA_RST | SOFTV_RST | \
+					 AUD_RST | HDCP_RST)
+
+#define HDMI_REG_SYS_STATUS		0x0e
+#define  HPDETECT			BIT(6)
+#define  TXVIDSTABLE			BIT(4)
+
+#define HDMI_REG_BANK_CTRL		0x0f
+#define  REG_BANK_SEL			BIT(0)
+
+/* HDMI System DDC control registers */
+#define HDMI_REG_DDC_MASTER_CTRL	0x10
+#define  MASTER_SEL_HOST		BIT(0)
+
+#define HDMI_REG_DDC_HEADER		0x11
+
+#define HDMI_REG_DDC_REQOFF		0x12
+#define HDMI_REG_DDC_REQCOUNT		0x13
+#define HDMI_REG_DDC_EDIDSEG		0x14
+
+#define HDMI_REG_DDC_CMD		0x15
+#define  DDC_CMD_EDID_READ		0x3
+#define  DDC_CMD_FIFO_CLR		0x9
+
+#define HDMI_REG_DDC_STATUS		0x16
+#define  DDC_DONE			BIT(7)
+#define  DDC_NOACK			BIT(5)
+#define  DDC_WAITBUS			BIT(4)
+#define  DDC_ARBILOSE			BIT(3)
+#define  DDC_ERROR			(DDC_NOACK | DDC_WAITBUS | DDC_ARBILOSE)
+
+#define HDMI_DDC_FIFO_BYTES		32
+#define HDMI_REG_DDC_READFIFO		0x17
+#define HDMI_REG_LVDS_PORT		0x1d /* LVDS input control I2C addr */
+#define HDMI_REG_LVDS_PORT_EN		0x1e
+#define LVDS_INPUT_CTRL_I2C_ADDR	0x33
+
+/* -----------------------------------------------------------------------------
+ * 2) HDMI register bank0: 0x30 ~ 0xff
+ */
+
+/* HDMI AFE registers */
+#define HDMI_REG_AFE_DRV_CTRL		0x61
+#define  AFE_DRV_PWD			BIT(5)
+#define  AFE_DRV_RST			BIT(4)
+
+#define HDMI_REG_AFE_XP_CTRL		0x62
+#define  AFE_XP_GAINBIT			BIT(7)
+#define  AFE_XP_ER0			BIT(4)
+#define  AFE_XP_RESETB			BIT(3)
+
+#define HDMI_REG_AFE_ISW_CTRL		0x63
+
+#define HDMI_REG_AFE_IP_CTRL		0x64
+#define  AFE_IP_GAINBIT			BIT(7)
+#define  AFE_IP_ER0			BIT(3)
+#define  AFE_IP_RESETB			BIT(2)
+
+/* HDMI input data format registers */
+#define HDMI_REG_INPUT_MODE		0x70
+#define  IN_RGB				0x00
+
+/* HDMI general control registers */
+#define HDMI_REG_HDMI_MODE		0xc0
+#define  TX_HDMI_MODE			BIT(0)
+
+#define HDMI_REG_GCP			0xc1
+#define  AVMUTE				BIT(0)
+#define  HDMI_COLOR_DEPTH		GENMASK(6, 4)
+#define  HDMI_COLOR_DEPTH_24		FIELD_PREP(HDMI_COLOR_DEPTH, 4)
+
+#define HDMI_REG_PKT_GENERAL_CTRL	0xc6
+#define  ENABLE_PKT			BIT(0)
+#define  REPEAT_PKT			BIT(1)
+
+/* -----------------------------------------------------------------------------
+ * 3) HDMI register bank1: 0x130 ~ 0x1ff (HDMI packet registers)
+ */
+
+/* AVI packet registers */
+#define HDMI_REG_AVI_DB1		0x158
+#define  AVI_DB1_COLOR_SPACE		GENMASK(6, 5)
+#define  AVI_COLOR_SPACE_RGB		FIELD_PREP(AVI_DB1_COLOR_SPACE, 0)
+
+#define MAX_PIXEL_CLOCK_KHZ		150000
+#define HIGH_PIXEL_CLOCK_KHZ		80000
+
+struct it6263 {
+	struct device *dev;
+	struct i2c_client *hdmi_i2c;
+	struct i2c_client *lvds_i2c;
+	struct regmap *hdmi_regmap;
+	struct regmap *lvds_regmap;
+	struct drm_bridge bridge;
+	struct drm_bridge *next_bridge;
+	struct drm_connector connector;
+	struct gpio_desc *reset_gpio;
+	bool lvds_dual_link;
+	bool lvds_link12_swap;
+};
+
+static inline struct it6263 *bridge_to_it6263(struct drm_bridge *bridge)
+{
+	return container_of(bridge, struct it6263, bridge);
+}
+
+static inline struct it6263 *connector_to_it6263(struct drm_connector *conn)
+{
+	return container_of(conn, struct it6263, connector);
+}
+
+static bool it6263_hdmi_writeable_reg(struct device *dev, unsigned int reg)
+{
+	switch (reg) {
+	case HDMI_REG_SW_RST:
+	case HDMI_REG_BANK_CTRL:
+	case HDMI_REG_DDC_MASTER_CTRL:
+	case HDMI_REG_DDC_HEADER:
+	case HDMI_REG_DDC_REQOFF:
+	case HDMI_REG_DDC_REQCOUNT:
+	case HDMI_REG_DDC_EDIDSEG:
+	case HDMI_REG_DDC_CMD:
+	case HDMI_REG_LVDS_PORT:
+	case HDMI_REG_LVDS_PORT_EN:
+	case HDMI_REG_AFE_DRV_CTRL:
+	case HDMI_REG_AFE_XP_CTRL:
+	case HDMI_REG_AFE_ISW_CTRL:
+	case HDMI_REG_AFE_IP_CTRL:
+	case HDMI_REG_INPUT_MODE:
+	case HDMI_REG_HDMI_MODE:
+	case HDMI_REG_GCP:
+	case HDMI_REG_PKT_GENERAL_CTRL:
+	case HDMI_REG_AVI_DB1:
+		return true;
+	default:
+		return false;
+	}
+}
+
+static bool it6263_hdmi_readable_reg(struct device *dev, unsigned int reg)
+{
+	if (it6263_hdmi_writeable_reg(dev, reg))
+		return true;
+
+	switch (reg) {
+	case HDMI_REG_SYS_STATUS:
+	case HDMI_REG_DDC_STATUS:
+	case HDMI_REG_DDC_READFIFO:
+		return true;
+	default:
+		return false;
+	}
+}
+
+static bool it6263_hdmi_volatile_reg(struct device *dev, unsigned int reg)
+{
+	switch (reg) {
+	case HDMI_REG_SW_RST:
+	case HDMI_REG_SYS_STATUS:
+	case HDMI_REG_DDC_STATUS:
+	case HDMI_REG_DDC_READFIFO:
+		return true;
+	default:
+		return false;
+	}
+}
+
+static const struct regmap_range_cfg it6263_hdmi_range_cfg = {
+	.range_min = 0x00,
+	.range_max = HDMI_REG_AVI_DB1,
+	.selector_reg = HDMI_REG_BANK_CTRL,
+	.selector_mask = REG_BANK_SEL,
+	.selector_shift = 0,
+	.window_start = 0x00,
+	.window_len = 0x100,
+};
+
+static const struct regmap_config it6263_hdmi_regmap_config = {
+	.name = "it6263-hdmi",
+	.reg_bits = 8,
+	.val_bits = 8,
+	.writeable_reg = it6263_hdmi_writeable_reg,
+	.readable_reg = it6263_hdmi_readable_reg,
+	.volatile_reg = it6263_hdmi_volatile_reg,
+	.max_register = HDMI_REG_AVI_DB1,
+	.ranges = &it6263_hdmi_range_cfg,
+	.num_ranges = 1,
+	.cache_type = REGCACHE_MAPLE,
+};
+
+static bool it6263_lvds_writeable_reg(struct device *dev, unsigned int reg)
+{
+	switch (reg) {
+	case LVDS_REG_05:
+	case LVDS_REG_0B:
+	case LVDS_REG_2C:
+	case LVDS_REG_3C:
+	case LVDS_REG_3F:
+	case LVDS_REG_47:
+	case LVDS_REG_48:
+	case LVDS_REG_4F:
+	case LVDS_REG_52:
+		return true;
+	default:
+		return false;
+	}
+}
+
+static bool it6263_lvds_readable_reg(struct device *dev, unsigned int reg)
+{
+	return it6263_lvds_writeable_reg(dev, reg);
+}
+
+static bool it6263_lvds_volatile_reg(struct device *dev, unsigned int reg)
+{
+	return reg == LVDS_REG_05;
+}
+
+static const struct regmap_config it6263_lvds_regmap_config = {
+	.name = "it6263-lvds",
+	.reg_bits = 8,
+	.val_bits = 8,
+	.writeable_reg = it6263_lvds_writeable_reg,
+	.readable_reg = it6263_lvds_readable_reg,
+	.volatile_reg = it6263_lvds_volatile_reg,
+	.max_register = LVDS_REG_52,
+	.cache_type = REGCACHE_MAPLE,
+};
+
+static const char * const it6263_supplies[] = {
+	"ivdd", "ovdd", "txavcc18", "txavcc33", "pvcc1", "pvcc2",
+	"avcc", "anvdd", "apvdd"
+};
+
+static int it6263_parse_dt(struct it6263 *it)
+{
+	struct device *dev = it->dev;
+	struct device_node *port0, *port1;
+	int ret = 0;
+
+	it->next_bridge = devm_drm_of_get_bridge(dev, dev->of_node, 2, 0);
+	if (IS_ERR(it->next_bridge))
+		return dev_err_probe(dev, PTR_ERR(it->next_bridge),
+				     "failed to get next bridge\n");
+
+	port0 = of_graph_get_port_by_id(dev->of_node, 0);
+	port1 = of_graph_get_port_by_id(dev->of_node, 1);
+	if (port0 && port1) {
+		if (of_property_read_bool(port0, "dual-lvds-even-pixels") &&
+		    of_property_read_bool(port1, "dual-lvds-odd-pixels")) {
+			it->lvds_dual_link = true;
+			it->lvds_link12_swap = true;
+		} else if (of_property_read_bool(port0, "dual-lvds-odd-pixels") &&
+			   of_property_read_bool(port1, "dual-lvds-even-pixels")) {
+			it->lvds_dual_link = true;
+		}
+
+		if (!it->lvds_dual_link) {
+			dev_err(dev,
+				"failed to get LVDS dual link pixel order\n");
+			ret = -EINVAL;
+		}
+	} else if (port1) {
+		ret = -EINVAL;
+		dev_err(dev, "single input LVDS port1 is not supported\n");
+	} else if (!port0) {
+		ret = -EINVAL;
+		dev_err(dev, "no input LVDS port\n");
+	}
+
+	of_node_put(port0);
+	of_node_put(port1);
+
+	return ret;
+}
+
+static inline void it6263_reset(struct it6263 *it)
+{
+	if (!it->reset_gpio)
+		return;
+
+	gpiod_set_value_cansleep(it->reset_gpio, 0);
+	fsleep(1000);
+	gpiod_set_value_cansleep(it->reset_gpio, 1);
+	/* The chip maker says the low pulse should be at least 40ms. */
+	fsleep(40000);
+	gpiod_set_value_cansleep(it->reset_gpio, 0);
+	/* addtional time to wait the high voltage to be stable */
+	fsleep(5000);
+}
+
+static inline int it6263_lvds_set_i2c_addr(struct it6263 *it)
+{
+	int ret;
+
+	ret = regmap_write(it->hdmi_regmap, HDMI_REG_LVDS_PORT,
+			   LVDS_INPUT_CTRL_I2C_ADDR << 1);
+	if (ret)
+		return ret;
+
+	return regmap_write(it->hdmi_regmap, HDMI_REG_LVDS_PORT_EN, BIT(0));
+}
+
+static inline void it6263_lvds_reset(struct it6263 *it)
+{
+	/* AFE PLL reset */
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_3C, BIT(0), 0x0);
+	fsleep(1000);
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_3C, BIT(0), BIT(0));
+
+	/* software pixel clock domain reset */
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_05, REG_SOFT_P_RST,
+			  REG_SOFT_P_RST);
+	fsleep(1000);
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_05, REG_SOFT_P_RST, 0x0);
+	fsleep(10000);
+}
+
+static inline void it6263_lvds_set_interface(struct it6263 *it)
+{
+	/* color depth */
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_2C, REG_COL_DEP, BIT8);
+	/* output mapping */
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_2C, OUT_MAP, JEIDA);
+
+	if (it->lvds_dual_link) {
+		regmap_write_bits(it->lvds_regmap, LVDS_REG_2C, DMODE, DISO);
+		regmap_write_bits(it->lvds_regmap, LVDS_REG_52, BIT(1), BIT(1));
+	} else {
+		regmap_write_bits(it->lvds_regmap, LVDS_REG_2C, DMODE, SISO);
+		regmap_write_bits(it->lvds_regmap, LVDS_REG_52, BIT(1), 0);
+	}
+}
+
+static inline void it6263_lvds_set_afe(struct it6263 *it)
+{
+	regmap_write(it->lvds_regmap, LVDS_REG_3C, 0xaa);
+	regmap_write(it->lvds_regmap, LVDS_REG_3F, 0x02);
+	regmap_write(it->lvds_regmap, LVDS_REG_47, 0xaa);
+	regmap_write(it->lvds_regmap, LVDS_REG_48, 0x02);
+	regmap_write(it->lvds_regmap, LVDS_REG_4F, 0x11);
+
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_0B, REG_SSC_PCLK_RF,
+			  REG_SSC_PCLK_RF);
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_3C, 0x07, 0);
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_2C, REG_DESSC_ENB,
+			  REG_DESSC_ENB);
+}
+
+static inline void it6263_lvds_sys_cfg(struct it6263 *it)
+{
+	regmap_write_bits(it->lvds_regmap, LVDS_REG_0B, REG_LVDS_IN_SWAP,
+			  it->lvds_link12_swap ? REG_LVDS_IN_SWAP : 0);
+}
+
+static inline void it6263_lvds_config(struct it6263 *it)
+{
+	it6263_lvds_reset(it);
+	it6263_lvds_set_interface(it);
+	it6263_lvds_set_afe(it);
+	it6263_lvds_sys_cfg(it);
+}
+
+static inline void it6263_hdmi_config(struct it6263 *it)
+{
+	regmap_write(it->hdmi_regmap, HDMI_REG_SW_RST, HDMI_RST_ALL);
+	regmap_write(it->hdmi_regmap, HDMI_REG_INPUT_MODE, IN_RGB);
+	regmap_write_bits(it->hdmi_regmap, HDMI_REG_GCP, HDMI_COLOR_DEPTH,
+			  HDMI_COLOR_DEPTH_24);
+	regmap_write_bits(it->hdmi_regmap, HDMI_REG_AVI_DB1,
+			  AVI_DB1_COLOR_SPACE, AVI_COLOR_SPACE_RGB);
+}
+
+static enum drm_connector_status it6263_detect(struct it6263 *it)
+{
+	unsigned int val;
+
+	regmap_read(it->hdmi_regmap, HDMI_REG_SYS_STATUS, &val);
+	if (val & HPDETECT)
+		return connector_status_connected;
+	else
+		return connector_status_disconnected;
+}
+
+static enum drm_connector_status
+it6263_connector_detect(struct drm_connector *connector, bool force)
+{
+	struct it6263 *it = connector_to_it6263(connector);
+
+	return it6263_detect(it);
+}
+
+static const struct drm_connector_funcs it6263_connector_funcs = {
+	.detect = it6263_connector_detect,
+	.fill_modes = drm_helper_probe_single_connector_modes,
+	.destroy = drm_connector_cleanup,
+	.reset = drm_atomic_helper_connector_reset,
+	.atomic_duplicate_state = drm_atomic_helper_connector_duplicate_state,
+	.atomic_destroy_state = drm_atomic_helper_connector_destroy_state,
+};
+
+static int it6263_read_edid(void *data, u8 *buf, unsigned int block, size_t len)
+{
+	struct it6263 *it = data;
+	struct regmap *regmap = it->hdmi_regmap;
+	unsigned int start = (block % 2) * EDID_LENGTH;
+	unsigned int segment = block >> 1;
+	unsigned int count, val;
+	int ret;
+
+	regmap_write(regmap, HDMI_REG_DDC_MASTER_CTRL, MASTER_SEL_HOST);
+	regmap_write(regmap, HDMI_REG_DDC_HEADER, DDC_ADDR << 1);
+	regmap_write(regmap, HDMI_REG_DDC_EDIDSEG, segment);
+
+	while (len) {
+		/* clear DDC FIFO */
+		regmap_write(regmap, HDMI_REG_DDC_CMD, DDC_CMD_FIFO_CLR);
+
+		ret = regmap_read_poll_timeout(regmap, HDMI_REG_DDC_STATUS,
+					       val, val & DDC_DONE,
+					       2000, 10000);
+		if (ret) {
+			dev_err(it->dev, "failed to clear DDC FIFO:%d\n", ret);
+			return ret;
+		}
+
+		count = len > HDMI_DDC_FIFO_BYTES ? HDMI_DDC_FIFO_BYTES : len;
+
+		/* fire the read command */
+		regmap_write(regmap, HDMI_REG_DDC_REQOFF, start);
+		regmap_write(regmap, HDMI_REG_DDC_REQCOUNT, count);
+		regmap_write(regmap, HDMI_REG_DDC_CMD, DDC_CMD_EDID_READ);
+
+		start += count;
+		len -= count;
+
+		ret = regmap_read_poll_timeout(regmap, HDMI_REG_DDC_STATUS, val,
+					       val & (DDC_DONE | DDC_ERROR),
+					       20000, 250000);
+		if (ret && !(val & DDC_ERROR)) {
+			dev_err(it->dev, "failed to read EDID:%d\n", ret);
+			return ret;
+		}
+
+		if (val & DDC_ERROR) {
+			dev_err(it->dev, "DDC error\n");
+			return -EIO;
+		}
+
+		/* cache to buffer */
+		for (; count > 0; count--) {
+			regmap_read(regmap, HDMI_REG_DDC_READFIFO, &val);
+			*(buf++) = val;
+		}
+	}
+
+	return 0;
+}
+
+static int it6263_connector_get_modes(struct drm_connector *connector)
+{
+	struct it6263 *it = connector_to_it6263(connector);
+	const struct drm_edid *drm_edid;
+	int count;
+
+	drm_edid = drm_edid_read_custom(connector, it6263_read_edid, it);
+
+	drm_edid_connector_update(connector, drm_edid);
+	count = drm_edid_connector_add_modes(connector);
+
+	drm_edid_free(drm_edid);
+
+	return count;
+}
+
+static const struct drm_connector_helper_funcs it6263_connector_helper_funcs = {
+	.get_modes = it6263_connector_get_modes,
+};
+
+static int it6263_bridge_atomic_check(struct drm_bridge *bridge,
+				      struct drm_bridge_state *bridge_state,
+				      struct drm_crtc_state *crtc_state,
+				      struct drm_connector_state *conn_state)
+{
+	struct drm_display_mode *mode = &crtc_state->adjusted_mode;
+
+	return mode->clock > MAX_PIXEL_CLOCK_KHZ ? -EINVAL : 0;
+}
+
+static void
+it6263_bridge_atomic_disable(struct drm_bridge *bridge,
+			     struct drm_bridge_state *old_bridge_state)
+{
+	struct it6263 *it = bridge_to_it6263(bridge);
+
+	regmap_write_bits(it->hdmi_regmap, HDMI_REG_GCP, AVMUTE, AVMUTE);
+	regmap_write(it->hdmi_regmap, HDMI_REG_PKT_GENERAL_CTRL, 0);
+	regmap_write(it->hdmi_regmap, HDMI_REG_AFE_DRV_CTRL,
+		     AFE_DRV_RST | AFE_DRV_PWD);
+}
+
+static void
+it6263_bridge_atomic_enable(struct drm_bridge *bridge,
+			    struct drm_bridge_state *old_bridge_state)
+{
+	struct drm_atomic_state *state = old_bridge_state->base.state;
+	struct it6263 *it = bridge_to_it6263(bridge);
+	const struct drm_crtc_state *crtc_state;
+	struct regmap *regmap = it->hdmi_regmap;
+	const struct drm_display_mode *mode;
+	struct drm_connector *connector;
+	bool is_stable = false;
+	struct drm_crtc *crtc;
+	unsigned int val;
+	bool pclk_high;
+	int i, ret;
+
+	connector = drm_atomic_get_new_connector_for_encoder(state,
+							     bridge->encoder);
+	crtc = drm_atomic_get_new_connector_state(state, connector)->crtc;
+	crtc_state = drm_atomic_get_new_crtc_state(state, crtc);
+	mode = &crtc_state->adjusted_mode;
+
+	regmap_write(regmap, HDMI_REG_HDMI_MODE, TX_HDMI_MODE);
+
+	/* HDMI AFE setup */
+	pclk_high = mode->clock > HIGH_PIXEL_CLOCK_KHZ ? true : false;
+	regmap_write(regmap, HDMI_REG_AFE_DRV_CTRL, AFE_DRV_RST);
+	if (pclk_high)
+		regmap_write(regmap, HDMI_REG_AFE_XP_CTRL,
+			     AFE_XP_GAINBIT | AFE_XP_RESETB);
+	else
+		regmap_write(regmap, HDMI_REG_AFE_XP_CTRL,
+			     AFE_XP_ER0 | AFE_XP_RESETB);
+	regmap_write(regmap, HDMI_REG_AFE_ISW_CTRL, 0x10);
+	if (pclk_high)
+		regmap_write(regmap, HDMI_REG_AFE_IP_CTRL,
+			     AFE_IP_GAINBIT | AFE_IP_RESETB);
+	else
+		regmap_write(regmap, HDMI_REG_AFE_IP_CTRL,
+			     AFE_IP_ER0 | AFE_IP_RESETB);
+
+	/* HDMI software video reset */
+	regmap_write_bits(regmap, HDMI_REG_SW_RST, SOFTV_RST, SOFTV_RST);
+	fsleep(1000);
+	regmap_write_bits(regmap, HDMI_REG_SW_RST, SOFTV_RST, 0);
+
+	/* reconfigure LVDS and retry several times in case video is instable */
+	for (i = 0; i < 3; i++) {
+		ret = regmap_read_poll_timeout(regmap, HDMI_REG_SYS_STATUS, val,
+					       val & TXVIDSTABLE,
+					       20000, 500000);
+		if (!ret) {
+			is_stable = true;
+			break;
+		}
+
+		it6263_lvds_config(it);
+	}
+
+	if (!is_stable)
+		dev_warn(it->dev, "failed to wait for video stable\n");
+
+	/* HDMI AFE reset release and power up */
+	regmap_write(regmap, HDMI_REG_AFE_DRV_CTRL, 0);
+
+	regmap_write_bits(regmap, HDMI_REG_GCP, AVMUTE, 0);
+
+	regmap_write(regmap, HDMI_REG_PKT_GENERAL_CTRL, ENABLE_PKT | REPEAT_PKT);
+}
+
+static enum drm_mode_status
+it6263_bridge_mode_valid(struct drm_bridge *bridge,
+			 const struct drm_display_info *info,
+			 const struct drm_display_mode *mode)
+{
+	return mode->clock > MAX_PIXEL_CLOCK_KHZ ? MODE_CLOCK_HIGH : MODE_OK;
+}
+
+static int it6263_bridge_attach(struct drm_bridge *bridge,
+				enum drm_bridge_attach_flags flags)
+{
+	struct it6263 *it = bridge_to_it6263(bridge);
+	int ret;
+
+	ret = drm_bridge_attach(bridge->encoder, it->next_bridge, bridge,
+				flags | DRM_BRIDGE_ATTACH_NO_CONNECTOR);
+	if (ret < 0)
+		return ret;
+
+	if (flags & DRM_BRIDGE_ATTACH_NO_CONNECTOR)
+		return 0;
+
+	it->connector.polled = DRM_CONNECTOR_POLL_CONNECT |
+			       DRM_CONNECTOR_POLL_DISCONNECT;
+
+	ret = drm_connector_init(bridge->dev, &it->connector,
+				 &it6263_connector_funcs,
+				 DRM_MODE_CONNECTOR_HDMIA);
+	if (ret)
+		return ret;
+
+	drm_connector_helper_add(&it->connector,
+				 &it6263_connector_helper_funcs);
+	drm_connector_attach_encoder(&it->connector, bridge->encoder);
+
+	return 0;
+}
+
+static enum drm_connector_status it6263_bridge_detect(struct drm_bridge *bridge)
+{
+	struct it6263 *it = bridge_to_it6263(bridge);
+
+	return it6263_detect(it);
+}
+
+static const struct drm_edid *
+it6263_bridge_edid_read(struct drm_bridge *bridge,
+			struct drm_connector *connector)
+{
+	struct it6263 *it = bridge_to_it6263(bridge);
+
+	return drm_edid_read_custom(connector, it6263_read_edid, it);
+}
+
+static u32 *
+it6263_bridge_atomic_get_input_bus_fmts(struct drm_bridge *bridge,
+					struct drm_bridge_state *bridge_state,
+					struct drm_crtc_state *crtc_state,
+					struct drm_connector_state *conn_state,
+					u32 output_fmt,
+					unsigned int *num_input_fmts)
+{
+	u32 *input_fmts;
+
+	input_fmts = kmalloc(sizeof(*input_fmts), GFP_KERNEL);
+	if (!input_fmts) {
+		*num_input_fmts = 0;
+		return NULL;
+	}
+
+	input_fmts[0] = MEDIA_BUS_FMT_RGB888_1X7X4_JEIDA;
+	*num_input_fmts = 1;
+
+	return input_fmts;
+}
+
+static const struct drm_bridge_funcs it6263_bridge_funcs = {
+	.atomic_duplicate_state = drm_atomic_helper_bridge_duplicate_state,
+	.atomic_destroy_state = drm_atomic_helper_bridge_destroy_state,
+	.atomic_reset = drm_atomic_helper_bridge_reset,
+	.attach = it6263_bridge_attach,
+	.mode_valid = it6263_bridge_mode_valid,
+	.atomic_disable = it6263_bridge_atomic_disable,
+	.atomic_enable = it6263_bridge_atomic_enable,
+	.atomic_check = it6263_bridge_atomic_check,
+	.detect = it6263_bridge_detect,
+	.edid_read = it6263_bridge_edid_read,
+	.atomic_get_input_bus_fmts = it6263_bridge_atomic_get_input_bus_fmts,
+};
+
+static int it6263_probe(struct i2c_client *client)
+{
+	struct device *dev = &client->dev;
+	struct it6263 *it;
+	int ret;
+
+	it = devm_kzalloc(dev, sizeof(*it), GFP_KERNEL);
+	if (!it)
+		return -ENOMEM;
+
+	it->dev = dev;
+	it->hdmi_i2c = client;
+
+	it->hdmi_regmap = devm_regmap_init_i2c(client,
+					       &it6263_hdmi_regmap_config);
+	if (IS_ERR(it->hdmi_regmap))
+		return dev_err_probe(dev, PTR_ERR(it->hdmi_regmap),
+				     "failed to init I2C regmap for HDMI\n");
+
+	it->reset_gpio = devm_gpiod_get_optional(dev, "reset", GPIOD_OUT_LOW);
+	if (IS_ERR(it->reset_gpio))
+		return dev_err_probe(dev, PTR_ERR(it->reset_gpio),
+				     "failed to get reset gpio\n");
+
+	ret = devm_regulator_bulk_get_enable(dev, ARRAY_SIZE(it6263_supplies),
+					     it6263_supplies);
+	if (ret)
+		return dev_err_probe(dev, ret, "failed to get power supplies\n");
+
+	ret = it6263_parse_dt(it);
+	if (ret)
+		return ret;
+
+	it6263_reset(it);
+
+	ret = it6263_lvds_set_i2c_addr(it);
+	if (ret)
+		return dev_err_probe(dev, ret, "failed to set I2C addr\n");
+
+	it->lvds_i2c = devm_i2c_new_dummy_device(dev, client->adapter,
+						 LVDS_INPUT_CTRL_I2C_ADDR);
+	if (IS_ERR(it->lvds_i2c))
+		dev_err_probe(it->dev, PTR_ERR(it->lvds_i2c),
+			      "failed to allocate I2C device for LVDS\n");
+
+	it->lvds_regmap = devm_regmap_init_i2c(it->lvds_i2c,
+					       &it6263_lvds_regmap_config);
+	if (IS_ERR(it->lvds_regmap))
+		return dev_err_probe(dev, PTR_ERR(it->lvds_regmap),
+				     "failed to init I2C regmap for LVDS\n");
+
+	it6263_lvds_config(it);
+	it6263_hdmi_config(it);
+
+	i2c_set_clientdata(client, it);
+
+	it->bridge.funcs = &it6263_bridge_funcs;
+	it->bridge.of_node = dev->of_node;
+	it->bridge.ops = DRM_BRIDGE_OP_EDID | DRM_BRIDGE_OP_DETECT;
+	drm_bridge_add(&it->bridge);
+
+	return 0;
+}
+
+static void it6263_remove(struct i2c_client *client)
+{
+	struct it6263 *it = i2c_get_clientdata(client);
+
+	drm_bridge_remove(&it->bridge);
+}
+
+static const struct of_device_id it6263_of_match[] = {
+	{ .compatible = "ite,it6263", },
+	{ }
+};
+MODULE_DEVICE_TABLE(of, it6263_of_match);
+
+static const struct i2c_device_id it6263_i2c_ids[] = {
+	{ "it6263", 0 },
+	{ }
+};
+MODULE_DEVICE_TABLE(i2c, it6263_i2c_ids);
+
+static struct i2c_driver it6263_driver = {
+	.probe = it6263_probe,
+	.remove = it6263_remove,
+	.driver = {
+		.name = "it6263",
+		.of_match_table = it6263_of_match,
+	},
+	.id_table = it6263_i2c_ids,
+};
+module_i2c_driver(it6263_driver);
+
+MODULE_DESCRIPTION("ITE Tech. Inc. IT6263 LVDS/HDMI bridge");
+MODULE_AUTHOR("Liu Ying <victor.liu@nxp.com>");
+MODULE_LICENSE("GPL");
