diff --git a/drivers/video/fbdev/efifb.c b/drivers/video/fbdev/efifb.c
index 4bfff34..2769bc9 100644
--- a/drivers/video/fbdev/efifb.c
+++ b/drivers/video/fbdev/efifb.c
@@ -6,6 +6,8 @@
  *
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/module.h>
 #include <linux/kernel.h>
 #include <linux/errno.h>
@@ -142,10 +144,10 @@ static int efifb_probe(struct platform_device *dev)
 	if (!screen_info.pages)
 		screen_info.pages = 1;
 	if (!screen_info.lfb_base) {
-		printk(KERN_DEBUG "efifb: invalid framebuffer address\n");
+		pr_debug("invalid framebuffer address\n");
 		return -ENODEV;
 	}
-	printk(KERN_INFO "efifb: probing for efifb\n");
+	pr_info("probing for efifb\n");
 
 	/* just assume they're all unset if any are */
 	if (!screen_info.blue_size) {
@@ -193,14 +195,13 @@ static int efifb_probe(struct platform_device *dev)
 	} else {
 		/* We cannot make this fatal. Sometimes this comes from magic
 		   spaces our resource handlers simply don't know about */
-		printk(KERN_WARNING
-		       "efifb: cannot reserve video memory at 0x%lx\n",
+		pr_warn("cannot reserve video memory at 0x%lx\n",
 			efifb_fix.smem_start);
 	}
 
 	info = framebuffer_alloc(sizeof(u32) * 16, &dev->dev);
 	if (!info) {
-		printk(KERN_ERR "efifb: cannot allocate framebuffer\n");
+		pr_err("cannot allocate framebuffer\n");
 		err = -ENOMEM;
 		goto err_release_mem;
 	}
@@ -218,26 +219,24 @@ static int efifb_probe(struct platform_device *dev)
 
 	info->screen_base = ioremap_wc(efifb_fix.smem_start, efifb_fix.smem_len);
 	if (!info->screen_base) {
-		printk(KERN_ERR "efifb: abort, cannot ioremap video memory "
-				"0x%x @ 0x%lx\n",
-			efifb_fix.smem_len, efifb_fix.smem_start);
+		pr_err("abort, cannot ioremap video memory 0x%x @ 0x%lx\n",
+		       efifb_fix.smem_len, efifb_fix.smem_start);
 		err = -EIO;
 		goto err_release_fb;
 	}
 
-	printk(KERN_INFO "efifb: framebuffer at 0x%lx, mapped to 0x%p, "
-	       "using %dk, total %dk\n",
-	       efifb_fix.smem_start, info->screen_base,
-	       size_remap/1024, size_total/1024);
-	printk(KERN_INFO "efifb: mode is %dx%dx%d, linelength=%d, pages=%d\n",
-	       efifb_defined.xres, efifb_defined.yres,
-	       efifb_defined.bits_per_pixel, efifb_fix.line_length,
-	       screen_info.pages);
+	pr_info("framebuffer at 0x%lx, mapped to 0x%p, using %dk, total %dk\n",
+		efifb_fix.smem_start, info->screen_base,
+		size_remap / 1024, size_total / 1024);
+	pr_info("mode is %dx%dx%d, linelength=%d, pages=%d\n",
+		efifb_defined.xres, efifb_defined.yres,
+		efifb_defined.bits_per_pixel, efifb_fix.line_length,
+		screen_info.pages);
 
 	efifb_defined.xres_virtual = efifb_defined.xres;
 	efifb_defined.yres_virtual = efifb_fix.smem_len /
 					efifb_fix.line_length;
-	printk(KERN_INFO "efifb: scrolling: redraw\n");
+	pr_info("scrolling: redraw\n");
 	efifb_defined.yres_virtual = efifb_defined.yres;
 
 	/* some dummy values for timing to make fbset happy */
@@ -255,17 +254,15 @@ static int efifb_probe(struct platform_device *dev)
 	efifb_defined.transp.offset = screen_info.rsvd_pos;
 	efifb_defined.transp.length = screen_info.rsvd_size;
 
-	printk(KERN_INFO "efifb: %s: "
-	       "size=%d:%d:%d:%d, shift=%d:%d:%d:%d\n",
-	       "Truecolor",
-	       screen_info.rsvd_size,
-	       screen_info.red_size,
-	       screen_info.green_size,
-	       screen_info.blue_size,
-	       screen_info.rsvd_pos,
-	       screen_info.red_pos,
-	       screen_info.green_pos,
-	       screen_info.blue_pos);
+	pr_info("Truecolor: size=%d:%d:%d:%d, shift=%d:%d:%d:%d\n",
+		screen_info.rsvd_size,
+		screen_info.red_size,
+		screen_info.green_size,
+		screen_info.blue_size,
+		screen_info.rsvd_pos,
+		screen_info.red_pos,
+		screen_info.green_pos,
+		screen_info.blue_pos);
 
 	efifb_fix.ypanstep  = 0;
 	efifb_fix.ywrapstep = 0;
@@ -276,11 +273,11 @@ static int efifb_probe(struct platform_device *dev)
 	info->flags = FBINFO_FLAG_DEFAULT | FBINFO_MISC_FIRMWARE;
 
 	if ((err = fb_alloc_cmap(&info->cmap, 256, 0)) < 0) {
-		printk(KERN_ERR "efifb: cannot allocate colormap\n");
+		pr_err("cannot allocate colormap\n");
 		goto err_unmap;
 	}
 	if ((err = register_framebuffer(info)) < 0) {
-		printk(KERN_ERR "efifb: cannot register framebuffer\n");
+		pr_err("cannot register framebuffer\n");
 		goto err_fb_dealoc;
 	}
 	fb_info(info, "%s frame buffer device\n", info->fix.id);
