diff --git a/Makefile b/Makefile
index 690f70afa74e..aa194c96d27c 100644
--- a/Makefile
+++ b/Makefile
@@ -609,6 +609,9 @@ endif
 ifdef CONFIG_MARCH_NATIVE
 KBUILD_CFLAGS += -march=native
 endif
+ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+KBUILD_CFLAGS += -mmemcpy-strategy=rep_byte:-1:align,rep_byte:-1:noalign
+endif
 
 ifeq ($(KBUILD_EXTMOD),)
 # Objects we will link into vmlinux / subdirs we need to visit
diff --git a/arch/x86/include/asm/page_64.h b/arch/x86/include/asm/page_64.h
index 939b1cff4a7b..051da768273d 100644
--- a/arch/x86/include/asm/page_64.h
+++ b/arch/x86/include/asm/page_64.h
@@ -54,7 +54,20 @@ static inline void clear_page(void *page)
 			   : "cc", "memory", "rax", "rcx");
 }
 
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+static __always_inline void copy_page(void *to, void *from)
+{
+	uint32_t len = PAGE_SIZE;
+	asm volatile (
+		"rep movsb"
+		: "+D" (to), "+S" (from), "+c" (len)
+		:
+		: "memory"
+	);
+}
+#else
 void copy_page(void *to, void *from);
+#endif
 
 #endif	/* !__ASSEMBLY__ */
 
diff --git a/arch/x86/kernel/relocate_kernel_64.S b/arch/x86/kernel/relocate_kernel_64.S
index c51ccff5cd01..822f7a3d035a 100644
--- a/arch/x86/kernel/relocate_kernel_64.S
+++ b/arch/x86/kernel/relocate_kernel_64.S
@@ -266,18 +266,33 @@ swap_pages:
 	movq	%rsi, %rax
 
 	movq	%r10, %rdi
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+	mov	$4096, %ecx
+	rep movsb
+#else
 	movl	$512, %ecx
 	rep ; movsq
+#endif
 
 	movq	%rax, %rdi
 	movq	%rdx, %rsi
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+	mov	$4096, %ecx
+	rep movsb
+#else
 	movl	$512, %ecx
 	rep ; movsq
+#endif
 
 	movq	%rdx, %rdi
 	movq	%r10, %rsi
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+	mov	$4096, %ecx
+	rep movsb
+#else
 	movl	$512, %ecx
 	rep ; movsq
+#endif
 
 	lea	PAGE_SIZE(%rax), %rsi
 	jmp	0b
diff --git a/arch/x86/kernel/verify_cpu.S b/arch/x86/kernel/verify_cpu.S
index a9be8904faa3..57b41dafc592 100644
--- a/arch/x86/kernel/verify_cpu.S
+++ b/arch/x86/kernel/verify_cpu.S
@@ -142,6 +142,18 @@ ENTRY(verify_cpu)
 	jnc	.Lverify_cpu_no_longmode
 #endif
 
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+	xor	%eax, %eax
+	cpuid
+	cmp	$7, %eax
+	jb	.Lverify_cpu_no_longmode
+	mov	$7, %eax
+	xor	%ecx, %ecx
+	cpuid
+	bt	$9, %ebx
+	jnc	.Lverify_cpu_no_longmode
+#endif
+
 	popf				# Restore caller passed flags
 	xorl %eax, %eax
 	ret
diff --git a/arch/x86/lib/Makefile b/arch/x86/lib/Makefile
index 7dc0e71b0ef3..fa24cc717fb1 100644
--- a/arch/x86/lib/Makefile
+++ b/arch/x86/lib/Makefile
@@ -59,7 +59,10 @@ endif
 else
         obj-y += iomap_copy_64.o
         lib-y += csum-partial_64.o csum-copy_64.o csum-wrappers_64.o
-        lib-y += clear_page_64.o copy_page_64.o
+        lib-y += clear_page_64.o
+ifneq ($(CONFIG_MARCH_NATIVE_REP_MOVSB),y)
+	lib-y += copy_page_64.o
+endif
         lib-y += memmove_64.o memset_64.o
         lib-y += copy_user_64.o
 	lib-y += cmpxchg16b_emu.o
diff --git a/arch/x86/lib/memcpy_64.S b/arch/x86/lib/memcpy_64.S
index 92748660ba51..ab5b9662b348 100644
--- a/arch/x86/lib/memcpy_64.S
+++ b/arch/x86/lib/memcpy_64.S
@@ -17,6 +17,18 @@
 
 .weak memcpy
 
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+ENTRY(__memcpy)
+ENTRY(memcpy)
+	mov	%rdi, %rax
+	mov	%rdx, %rcx
+	rep movsb
+	ret
+ENDPROC(memcpy)
+ENDPROC(__memcpy)
+EXPORT_SYMBOL(memcpy)
+EXPORT_SYMBOL(__memcpy)
+#else
 /*
  * memcpy - Copy a memory block.
  *
@@ -183,6 +195,7 @@ ENTRY(memcpy_orig)
 .Lend:
 	retq
 ENDPROC(memcpy_orig)
+#endif
 
 #ifndef CONFIG_UML
 
diff --git a/arch/x86/platform/pvh/head.S b/arch/x86/platform/pvh/head.S
index 1f8825bbaffb..2737f3e8c021 100644
--- a/arch/x86/platform/pvh/head.S
+++ b/arch/x86/platform/pvh/head.S
@@ -64,9 +64,13 @@ ENTRY(pvh_start_xen)
 	mov $_pa(pvh_start_info), %edi
 	mov %ebx, %esi
 	mov _pa(pvh_start_info_sz), %ecx
+#ifdef CONFIG_MARCH_NATIVE_REP_MOVSB
+	rep movsb
+#else
 	shr $2,%ecx
 	rep
 	movsl
+#endif
 
 	mov $_pa(early_stack_end), %esp
 
diff --git a/scripts/kconfig/cpuid.c b/scripts/kconfig/cpuid.c
index 9efc0d9464d8..2d78fba1dcc7 100644
--- a/scripts/kconfig/cpuid.c
+++ b/scripts/kconfig/cpuid.c
@@ -44,6 +44,7 @@ static inline void cpuid2(uint32_t eax0, uint32_t ecx0, uint32_t *eax, uint32_t
 }
 
 static bool popcnt	= false;
+static bool rep_movsb	= false;
 
 static uint32_t eax0_max;
 
@@ -59,6 +60,13 @@ static void intel(void)
 			popcnt = true;
 		}
 	}
+	if (eax0_max >= 7) {
+		cpuid2(7, 0, &eax, &ecx, &edx, &ebx);
+//		printf("%08x %08x %08x %08x\n", eax, ecx, edx, ebx);
+
+		if (ebx & (1 << 9))
+			rep_movsb = true;
+	}
 }
 
 int main(int argc, char *argv[])
@@ -79,6 +87,7 @@ int main(int argc, char *argv[])
 
 #define _(x)	if (streq(opt, #x)) return x ? EXIT_SUCCESS : EXIT_FAILURE
 	_(popcnt);
+	_(rep_movsb);
 #undef _
 
 	return EXIT_FAILURE;
diff --git a/scripts/march-native.sh b/scripts/march-native.sh
index c3059f93ed2b..87f00cdb8e10 100755
--- a/scripts/march-native.sh
+++ b/scripts/march-native.sh
@@ -42,6 +42,7 @@ COLLECT_GCC_OPTIONS=$(
 echo "-march=native: $COLLECT_GCC_OPTIONS"
 
 "$CPUID" popcnt		&& option "CONFIG_MARCH_NATIVE_POPCNT"
+"$CPUID" rep_movsb	&& option "CONFIG_MARCH_NATIVE_REP_MOVSB"
 
 for i in $COLLECT_GCC_OPTIONS; do
 	case $i in
