diff --git a/libkmod/libkmod-module.c b/libkmod/libkmod-module.c
index 76a6dc3..a86c8c7 100644
--- a/libkmod/libkmod-module.c
+++ b/libkmod/libkmod-module.c
@@ -1076,6 +1076,121 @@ static char *module_options_concat(const char *opt, const char *xopt)
 	return r;
 }
 
+/*
+ * Inspired by the next_arg() in kernel code.
+ * You can use " around spaces, but can't escape ".
+ */
+static unsigned int next_opt_index(const char *args)
+{
+	unsigned int i;
+	int in_quote = 0;
+
+	if (*args == '"')
+		in_quote = 1;
+
+	for (i = 0; args[i]; i++) {
+		if (isspace(args[i]) && !in_quote)
+			break;
+		if (args[i] == '"')
+			in_quote = !in_quote;
+	}
+
+	return i;
+}
+
+static unsigned int cnt_module_options(const char *args)
+{
+	unsigned int nr = 0;
+	unsigned int i = 0;
+
+	while (args[i]) {
+		nr++;
+		i += next_opt_index(args + i);
+		while (isspace(args[i]))
+			i++;
+	}
+	return nr;
+}
+
+struct module_option {
+	unsigned short begin;
+	unsigned short end;
+};
+
+static void parse_module_options(const char *args, unsigned int nr_opts,
+				 struct module_option *opts)
+{
+	unsigned int nr;
+	unsigned int i;
+
+	for (nr = 0, i = 0; nr < nr_opts; nr++) {
+		opts[nr].begin = i;
+		i += next_opt_index(args + i);
+		opts[nr].end = i;
+
+		while (isspace(args[i]))
+			i++;
+	}
+}
+
+static bool is_options_equal(const char *args, struct module_option *left,
+			     struct module_option *right)
+{
+	unsigned int left_len, right_len;
+
+	left_len = left->end - left->begin;
+	right_len = right->end - right->begin;
+	if (left_len != right_len)
+		return false;
+
+	return !memcmp(args+left->begin, args+right->begin, left_len);
+}
+
+KMOD_EXPORT int kmod_module_uniq_options(char **args)
+{
+	struct module_option *opts;
+	unsigned int nr_opts, i, j, k, delta;
+
+	if (!args || !*args)
+		return 0;
+
+	nr_opts = cnt_module_options(*args);
+	opts = calloc(nr_opts, sizeof(struct module_option));
+	if (!opts)
+		return -ENOMEM;
+	parse_module_options(*args, nr_opts, opts);
+
+	for (i = 0; i < nr_opts; i++) {
+		for (j = i+1; j < nr_opts; j++) {
+			if (is_options_equal(*args, &opts[i], &opts[j])) {
+				if (j + 1 < nr_opts)  {
+					memmove(*args + opts[j].begin,
+						*args + opts[j+1].begin,
+						opts[nr_opts-1].end - opts[j+1].begin);
+
+					delta = opts[j+1].begin - opts[j].begin;
+					for (k = j+1; k < nr_opts; k++) {
+						opts[k].begin -= delta;
+						opts[k].end -= delta;
+					}
+
+					memmove(&opts[j], &opts[j+1],
+						(nr_opts-j-1) * sizeof(struct module_option));
+				}
+				nr_opts--;
+				j--;
+			}
+		}
+	}
+
+	if (nr_opts > 0)
+		if ((*args)[opts[nr_opts-1].end])
+			(*args)[opts[nr_opts-1].end] = '\0';
+
+	free(opts);
+	return 0;
+}
+
 static int __kmod_module_get_probe_list(struct kmod_module *mod,
 						bool required,
 						bool ignorecmd,
@@ -1322,6 +1437,12 @@ KMOD_EXPORT int kmod_module_probe_insert_module(struct kmod_module *mod,
 		options = module_options_concat(moptions,
 					m == mod ? extra_options : NULL);
 
+		err = kmod_module_uniq_options(&options);
+		if (err < 0) {
+			free(options);
+			return err;
+		}
+
 		if (cmd != NULL && !m->ignorecmd) {
 			if (print_action != NULL)
 				print_action(m, true, options ?: "");
diff --git a/libkmod/libkmod.h b/libkmod/libkmod.h
index 3cab2e5..774e52a 100644
--- a/libkmod/libkmod.h
+++ b/libkmod/libkmod.h
@@ -186,6 +186,7 @@ int kmod_module_probe_insert_module(struct kmod_module *mod,
 const char *kmod_module_get_name(const struct kmod_module *mod);
 const char *kmod_module_get_path(const struct kmod_module *mod);
 const char *kmod_module_get_options(const struct kmod_module *mod);
+int kmod_module_uniq_options(char **opts);
 const char *kmod_module_get_install_commands(const struct kmod_module *mod);
 const char *kmod_module_get_remove_commands(const struct kmod_module *mod);
 struct kmod_list *kmod_module_get_dependencies(const struct kmod_module *mod);
diff --git a/tools/insmod.c b/tools/insmod.c
index c422971..2dc0c22 100644
--- a/tools/insmod.c
+++ b/tools/insmod.c
@@ -132,6 +132,13 @@ static int do_insmod(int argc, char *argv[])
 		opts[optslen] = '\0';
 	}
 
+	err = kmod_module_uniq_options(&opts);
+	if (err < 0) {
+		ERR("kmod_module_uniq_options() failed!\n");
+		free(opts);
+		return err;
+	}
+
 	ctx = kmod_new(NULL, &null_config);
 	if (!ctx) {
 		ERR("kmod_new() failed!\n");
