diff --git a/drivers/rpmsg/Kconfig b/drivers/rpmsg/Kconfig
index f96716893c2a..c3fc75e6514b 100644
--- a/drivers/rpmsg/Kconfig
+++ b/drivers/rpmsg/Kconfig
@@ -15,6 +15,14 @@ config RPMSG_CHAR
 	  in /dev. They make it possible for user-space programs to send and
 	  receive rpmsg packets.
 
+config RPMSG_NS
+	tristate "RPMSG name service announcement"
+	depends on RPMSG
+	help
+	  Say Y here to enable the support of the name service announcement
+	  channel that probes the associated RPMsg device on remote endpoint
+	  service announcement.
+
 config RPMSG_MTK_SCP
 	tristate "MediaTek SCP"
 	depends on MTK_SCP
diff --git a/drivers/rpmsg/Makefile b/drivers/rpmsg/Makefile
index ffe932ef6050..8d452656f0ee 100644
--- a/drivers/rpmsg/Makefile
+++ b/drivers/rpmsg/Makefile
@@ -1,6 +1,7 @@
 # SPDX-License-Identifier: GPL-2.0
 obj-$(CONFIG_RPMSG)		+= rpmsg_core.o
 obj-$(CONFIG_RPMSG_CHAR)	+= rpmsg_char.o
+obj-$(CONFIG_RPMSG_NS)		+= rpmsg_ns.o
 obj-$(CONFIG_RPMSG_MTK_SCP)	+= mtk_rpmsg.o
 qcom_glink-objs			:= qcom_glink_native.o qcom_glink_ssr.o
 obj-$(CONFIG_RPMSG_QCOM_GLINK) += qcom_glink.o
diff --git a/drivers/rpmsg/rpmsg_ns.c b/drivers/rpmsg/rpmsg_ns.c
new file mode 100644
index 000000000000..65be20583c8f
--- /dev/null
+++ b/drivers/rpmsg/rpmsg_ns.c
@@ -0,0 +1,110 @@
+// SPDX-License-Identifier: GPL-2.0
+/*
+ * Copyright (C) STMicroelectronics 2020 - All Rights Reserved
+ */
+#include <linux/device.h>
+#include <linux/kernel.h>
+#include <linux/module.h>
+#include <linux/slab.h>
+#include <linux/rpmsg.h>
+#include <linux/rpmsg_byteorder.h>
+#include <linux/rpmsg_ns.h>
+
+#include "rpmsg_internal.h"
+
+/* invoked when a name service announcement arrives */
+static int rpmsg_ns_cb(struct rpmsg_device *rpdev, void *data, int len,
+		       void *priv, u32 src)
+{
+	struct rpmsg_ns_msg *msg = data;
+	struct rpmsg_device *newch;
+	struct rpmsg_channel_info chinfo;
+	struct device *dev = rpdev->dev.parent;
+	int ret;
+
+#if defined(CONFIG_DYNAMIC_DEBUG)
+	dynamic_hex_dump("NS announcement: ", DUMP_PREFIX_NONE, 16, 1,
+			 data, len, true);
+#endif
+
+	if (len != sizeof(*msg)) {
+		dev_err(dev, "malformed ns msg (%d)\n", len);
+		return -EINVAL;
+	}
+
+	/* don't trust the remote processor for null terminating the name */
+	msg->name[RPMSG_NAME_SIZE - 1] = '\0';
+
+	strncpy(chinfo.name, msg->name, sizeof(chinfo.name));
+	chinfo.src = RPMSG_ADDR_ANY;
+	chinfo.dst = rpmsg32_to_cpu(rpdev, msg->addr);
+
+	dev_info(dev, "%sing channel %s addr 0x%x\n",
+		 rpmsg32_to_cpu(rpdev, msg->flags) & RPMSG_NS_DESTROY ?
+		 "destroy" : "creat", msg->name, chinfo.dst);
+
+	if (rpmsg32_to_cpu(rpdev, msg->flags) & RPMSG_NS_DESTROY) {
+		ret = rpmsg_release_channel(rpdev, &chinfo);
+		if (ret)
+			dev_err(dev, "rpmsg_destroy_channel failed: %d\n", ret);
+	} else {
+		newch = rpmsg_create_channel(rpdev, &chinfo);
+		if (!newch)
+			dev_err(dev, "rpmsg_create_channel failed\n");
+	}
+
+	return 0;
+}
+
+
+static int rpmsg_ns_probe(struct rpmsg_device *rpdev)
+{
+	struct rpmsg_endpoint *ns_ept;
+	struct rpmsg_channel_info ns_chinfo = {
+		.src = RPMSG_NS_ADDR,
+		.dst = RPMSG_NS_ADDR,
+		.name = "name_service",
+	};
+
+	/*
+	 * Create the NS announcement service endpoint associated to the RPMsg
+	 * device. The endpoint will be automatically destroyed when the RPMsg
+	 * device will be deleted.
+	 */
+	ns_ept = rpmsg_create_ept(rpdev, rpmsg_ns_cb, NULL, ns_chinfo);
+	if (!ns_ept) {
+		dev_err(&rpdev->dev, "failed to create the ns ept\n");
+		return -ENOMEM;
+	}
+	rpdev->ept = ns_ept;
+
+	return 0;
+}
+
+static struct rpmsg_driver rpmsg_ns_driver = {
+	.drv.name = "rpmsg_ns",
+	.probe = rpmsg_ns_probe,
+};
+
+static int rpmsg_ns_init(void)
+{
+	int ret;
+
+	ret = register_rpmsg_driver(&rpmsg_ns_driver);
+	if (ret < 0)
+		pr_err("%s: Failed to register rpmsg driver\n", __func__);
+
+	return ret;
+}
+postcore_initcall(rpmsg_ns_init);
+
+static void rpmsg_ns_exit(void)
+{
+	unregister_rpmsg_driver(&rpmsg_ns_driver);
+}
+module_exit(rpmsg_ns_exit);
+
+MODULE_DESCRIPTION("Name service announcement rpmsg Driver");
+MODULE_AUTHOR("Arnaud Pouliquen <arnaud.pouliquen@st.com>");
+MODULE_ALIAS("rpmsg_ns");
+MODULE_LICENSE("GPL v2");
diff --git a/drivers/rpmsg/virtio_rpmsg_bus.c b/drivers/rpmsg/virtio_rpmsg_bus.c
index 1488b9ddc18d..a5284dc40ac5 100644
--- a/drivers/rpmsg/virtio_rpmsg_bus.c
+++ b/drivers/rpmsg/virtio_rpmsg_bus.c
@@ -49,7 +49,6 @@
  * @endpoints_lock: lock of the endpoints set
  * @sendq:	wait queue of sending contexts waiting for a tx buffers
  * @sleepers:	number of senders that are waiting for a tx buffer
- * @ns_ept:	the bus's name service endpoint
  *
  * This structure stores the rpmsg state of a given virtio remote processor
  * device (there might be several virtio proc devices for each physical
@@ -68,7 +67,6 @@ struct virtproc_info {
 	struct mutex endpoints_lock;
 	wait_queue_head_t sendq;
 	atomic_t sleepers;
-	struct rpmsg_endpoint *ns_ept;
 };
 
 /**
@@ -794,68 +792,14 @@ static void rpmsg_xmit_done(struct virtqueue *svq)
 	wake_up_interruptible(&vrp->sendq);
 }
 
-/* invoked when a name service announcement arrives */
-static int rpmsg_ns_cb(struct rpmsg_device *rpdev, void *data, int len,
-		       void *priv, u32 src)
-{
-	struct rpmsg_ns_msg *msg = data;
-	struct rpmsg_device *newch;
-	struct rpmsg_channel_info chinfo;
-	struct virtproc_info *vrp = priv;
-	struct device *dev = &vrp->vdev->dev;
-	int ret;
-
-#if defined(CONFIG_DYNAMIC_DEBUG)
-	dynamic_hex_dump("NS announcement: ", DUMP_PREFIX_NONE, 16, 1,
-			 data, len, true);
-#endif
-
-	if (len != sizeof(*msg)) {
-		dev_err(dev, "malformed ns msg (%d)\n", len);
-		return -EINVAL;
-	}
-
-	/*
-	 * the name service ept does _not_ belong to a real rpmsg channel,
-	 * and is handled by the rpmsg bus itself.
-	 * for sanity reasons, make sure a valid rpdev has _not_ sneaked
-	 * in somehow.
-	 */
-	if (rpdev) {
-		dev_err(dev, "anomaly: ns ept has an rpdev handle\n");
-		return -EINVAL;
-	}
-
-	/* don't trust the remote processor for null terminating the name */
-	msg->name[RPMSG_NAME_SIZE - 1] = '\0';
-
-	strncpy(chinfo.name, msg->name, sizeof(chinfo.name));
-	chinfo.src = RPMSG_ADDR_ANY;
-	chinfo.dst = rpmsg32_to_cpu(rpdev, msg->addr);
-
-	dev_info(dev, "%sing channel %s addr 0x%x\n",
-		 rpmsg32_to_cpu(rpdev, msg->flags) & RPMSG_NS_DESTROY ?
-		 "destroy" : "creat", msg->name, chinfo.dst);
-
-	if (rpmsg32_to_cpu(rpdev, msg->flags) & RPMSG_NS_DESTROY) {
-		ret = rpmsg_unregister_device(&vrp->vdev->dev, &chinfo);
-		if (ret)
-			dev_err(dev, "rpmsg_destroy_channel failed: %d\n", ret);
-	} else {
-		newch = __rpmsg_create_channel(vrp, &chinfo);
-		if (!newch)
-			dev_err(dev, "rpmsg_create_channel failed\n");
-	}
-
-	return 0;
-}
-
 static int rpmsg_probe(struct virtio_device *vdev)
 {
 	vq_callback_t *vq_cbs[] = { rpmsg_recv_done, rpmsg_xmit_done };
 	static const char * const names[] = { "input", "output" };
 	struct virtqueue *vqs[2];
 	struct virtproc_info *vrp;
+	struct virtio_rpmsg_channel *vch;
+	struct rpmsg_device *rpdev_ns;
 	void *bufs_va;
 	int err = 0, i;
 	size_t total_buf_space;
@@ -931,14 +875,25 @@ static int rpmsg_probe(struct virtio_device *vdev)
 
 	/* if supported by the remote processor, enable the name service */
 	if (virtio_has_feature(vdev, VIRTIO_RPMSG_F_NS)) {
-		/* a dedicated endpoint handles the name service msgs */
-		vrp->ns_ept = __rpmsg_create_ept(vrp, NULL, rpmsg_ns_cb,
-						vrp, RPMSG_NS_ADDR);
-		if (!vrp->ns_ept) {
-			dev_err(&vdev->dev, "failed to create the ns ept\n");
+		vch = kzalloc(sizeof(*vch), GFP_KERNEL);
+		if (!vch) {
 			err = -ENOMEM;
 			goto free_coherent;
 		}
+
+		/* Link the channel to our vrp */
+		vch->vrp = vrp;
+
+		/* Assign public information to the rpmsg_device */
+		rpdev_ns = &vch->rpdev;
+		rpdev_ns->ops = &virtio_rpmsg_ops;
+
+		rpdev_ns->dev.parent = &vrp->vdev->dev;
+		rpdev_ns->dev.release = virtio_rpmsg_release_device;
+
+		err = rpmsg_ns_register_device(rpdev_ns);
+		if (err)
+			goto free_coherent;
 	}
 
 	/*
@@ -991,9 +946,6 @@ static void rpmsg_remove(struct virtio_device *vdev)
 	if (ret)
 		dev_warn(&vdev->dev, "can't remove rpmsg device: %d\n", ret);
 
-	if (vrp->ns_ept)
-		__rpmsg_destroy_ept(vrp, vrp->ns_ept);
-
 	idr_destroy(&vrp->endpoints);
 
 	vdev->config->del_vqs(vrp->vdev);
diff --git a/include/linux/rpmsg_ns.h b/include/linux/rpmsg_ns.h
index 3d836b8580b2..9e529ef40ce5 100644
--- a/include/linux/rpmsg_ns.h
+++ b/include/linux/rpmsg_ns.h
@@ -59,4 +59,21 @@ enum rpmsg_ns_flags {
 /* Address 53 is reserved for advertising remote services */
 #define RPMSG_NS_ADDR			(53)
 
+/**
+ * rpmsg_ns_register_device() - register name service device based on rpdev
+ * @rpdev: prepared rpdev to be used for creating endpoints
+ *
+ * This function wraps rpmsg_register_device() preparing the rpdev for use as
+ * basis for the rpmsg name service device.
+ */
+static inline int rpmsg_ns_register_device(struct rpmsg_device *rpdev)
+{
+       strcpy(rpdev->id.name, "rpmsg_ns");
+       rpdev->driver_override = "rpmsg_ns";
+       rpdev->src = RPMSG_NS_ADDR;
+       rpdev->dst = RPMSG_NS_ADDR;
+
+       return rpmsg_register_device(rpdev);
+}
+
 #endif
