diff --git a/drivers/net/ethernet/marvell/octeontx2/af/npc.h b/drivers/net/ethernet/marvell/octeontx2/af/npc.h
index 1e012e787260..6579ad19f684 100644
--- a/drivers/net/ethernet/marvell/octeontx2/af/npc.h
+++ b/drivers/net/ethernet/marvell/octeontx2/af/npc.h
@@ -213,7 +213,7 @@ struct npc_kpu_profile_cam {
 	u16 dp1_mask;
 	u16 dp2;
 	u16 dp2_mask;
-};
+} __packed;
 
 struct npc_kpu_profile_action {
 	u8 errlev;
@@ -233,13 +233,13 @@ struct npc_kpu_profile_action {
 	u8 mask;
 	u8 right;
 	u8 shift;
-};
+} __packed;
 
 struct npc_kpu_profile {
 	int cam_entries;
 	int action_entries;
-	const struct npc_kpu_profile_cam *cam;
-	const struct npc_kpu_profile_action *action;
+	struct npc_kpu_profile_cam *cam;
+	struct npc_kpu_profile_action *action;
 };
 
 /* NPC KPU register formats */
@@ -445,6 +445,15 @@ struct npc_mcam_kex {
 	u64 intf_ld_flags[NPC_MAX_INTF][NPC_MAX_LD][NPC_MAX_LFL];
 } __packed;
 
+struct npc_kpu_fwdata {
+	int	entries;
+	/* What follows is:
+	 * struct npc_kpu_profile_cam[entries];
+	 * struct npc_kpu_profile_action[entries];
+	 */
+	u8	data[0];
+} __packed;
+
 struct npc_lt_def {
 	u8	ltype_mask;
 	u8	ltype_match;
@@ -478,6 +487,33 @@ struct npc_lt_def_cfg {
 	struct npc_lt_def	pck_iip4;
 };
 
+/* Loadable KPU profile firmware data */
+struct npc_kpu_profile_fwdata {
+#define KPU_SIGN	0x00666f727075706b
+#define KPU_NAME_LEN	32
+/** Maximum number of custom KPU entries supported by the built-in profile. */
+#define KPU_MAX_CST_ENT	2
+	/* KPU Profle Header */
+	__le64	signature; /* "kpuprof\0" (8 bytes/ASCII characters) */
+	u8	name[KPU_NAME_LEN]; /* KPU Profile name */
+	__le64	version; /* KPU profile version */
+	u8	kpus;
+	u8	reserved[7];
+
+	/* Default MKEX profile to be used with this KPU profile. May be
+	 * overridden with mkex_profile module parameter. Format is same as for
+	 * the MKEX profile to streamline processing.
+	 */
+	struct npc_mcam_kex	mkex;
+	/* LTYPE values for specific HW offloaded protocols. */
+	struct npc_lt_def_cfg	lt_def;
+	/* Dynamically sized data:
+	 *  Custom KPU CAM and ACTION configuration entries.
+	 * struct npc_kpu_fwdata kpu[kpus];
+	 */
+	u8	data[0];
+} __packed;
+
 struct rvu_npc_mcam_rule {
 	struct flow_msg packet;
 	struct flow_msg mask;
diff --git a/drivers/net/ethernet/marvell/octeontx2/af/npc_profile.h b/drivers/net/ethernet/marvell/octeontx2/af/npc_profile.h
index 5c372d2c24a1..de3a60c12392 100644
--- a/drivers/net/ethernet/marvell/octeontx2/af/npc_profile.h
+++ b/drivers/net/ethernet/marvell/octeontx2/af/npc_profile.h
@@ -11,7 +11,10 @@
 #ifndef NPC_PROFILE_H
 #define NPC_PROFILE_H
 
-#define NPC_KPU_PROFILE_VER    0x0000000100050000
+#define NPC_KPU_PROFILE_VER	0x0000000100050000
+#define NPC_KPU_VER_MAJ(ver)	((u16)(((ver) >> 32) & 0xFFFF))
+#define NPC_KPU_VER_MIN(ver)	((u16)(((ver) >> 16) & 0xFFFF))
+#define NPC_KPU_VER_PATCH(ver)	((u16)((ver) & 0xFFFF))
 
 #define NPC_IH_W		0x8000
 #define NPC_IH_UTAG		0x2000
@@ -442,7 +445,28 @@ enum NPC_ERRLEV_E {
 	NPC_ERRLEV_ENUM_LAST = 16,
 };
 
-static const struct npc_kpu_profile_action ikpu_action_entries[] = {
+#define NPC_KPU_NOP_CAM		\
+	{			\
+		NPC_S_NA, 0xff,	\
+		0x0000,		\
+		0x0000,		\
+		0x0000,		\
+		0x0000,		\
+		0x0000,		\
+		0x0000,		\
+	}
+
+#define NPC_KPU_NOP_ACTION			\
+	{					\
+		NPC_ERRLEV_RE, NPC_EC_NOERR,	\
+		0, 0, 0, 0, 0,			\
+		NPC_S_NA, 0, 0,			\
+		NPC_LID_LA, NPC_LT_NA,		\
+		0,				\
+		0, 0, 0, 0,			\
+	}
+
+static struct npc_kpu_profile_action ikpu_action_entries[] = {
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		12, 16, 20, 0, 0,
@@ -1021,7 +1045,9 @@ static const struct npc_kpu_profile_action ikpu_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu1_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu1_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU1_ETHER, 0xff,
 		NPC_ETYPE_IP,
@@ -1699,7 +1725,9 @@ static const struct npc_kpu_profile_cam kpu1_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu2_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu2_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU2_CTAG, 0xff,
 		NPC_ETYPE_IP,
@@ -2827,7 +2855,9 @@ static const struct npc_kpu_profile_cam kpu2_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu3_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu3_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU3_CTAG, 0xff,
 		NPC_ETYPE_IP,
@@ -3946,7 +3976,9 @@ static const struct npc_kpu_profile_cam kpu3_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu4_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu4_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU4_MPLS, 0xff,
 		NPC_MPLS_S,
@@ -4102,7 +4134,9 @@ static const struct npc_kpu_profile_cam kpu4_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu5_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu5_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU5_IP, 0xff,
 		0x0000,
@@ -4672,7 +4706,9 @@ static const struct npc_kpu_profile_cam kpu5_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu6_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu6_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU6_IP6_EXT, 0xff,
 		0x0000,
@@ -5017,7 +5053,9 @@ static const struct npc_kpu_profile_cam kpu6_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu7_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu7_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU7_IP6_EXT, 0xff,
 		0x0000,
@@ -5236,7 +5274,9 @@ static const struct npc_kpu_profile_cam kpu7_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu8_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu8_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU8_TCP, 0xff,
 		0x0000,
@@ -5977,7 +6017,9 @@ static const struct npc_kpu_profile_cam kpu8_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu9_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu9_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU9_TU_MPLS_IN_GRE, 0xff,
 		NPC_MPLS_S,
@@ -6448,7 +6490,9 @@ static const struct npc_kpu_profile_cam kpu9_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu10_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu10_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU10_TU_MPLS, 0xff,
 		NPC_MPLS_S,
@@ -6613,7 +6657,9 @@ static const struct npc_kpu_profile_cam kpu10_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu11_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu11_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU11_TU_ETHER, 0xff,
 		NPC_ETYPE_IP,
@@ -6922,7 +6968,9 @@ static const struct npc_kpu_profile_cam kpu11_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu12_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu12_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU12_TU_IP, 0xff,
 		NPC_IPNH_TCP,
@@ -7177,7 +7225,9 @@ static const struct npc_kpu_profile_cam kpu12_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu13_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu13_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU13_TU_IP6_EXT, 0xff,
 		0x0000,
@@ -7189,7 +7239,9 @@ static const struct npc_kpu_profile_cam kpu13_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu14_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu14_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU14_TU_IP6_EXT, 0xff,
 		0x0000,
@@ -7201,7 +7253,9 @@ static const struct npc_kpu_profile_cam kpu14_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu15_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu15_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU15_TU_TCP, 0xff,
 		0x0000,
@@ -7402,7 +7456,9 @@ static const struct npc_kpu_profile_cam kpu15_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_cam kpu16_cam_entries[] = {
+static struct npc_kpu_profile_cam kpu16_cam_entries[] = {
+	NPC_KPU_NOP_CAM,
+	NPC_KPU_NOP_CAM,
 	{
 		NPC_S_KPU16_TCP_DATA, 0xff,
 		0x0000,
@@ -7459,7 +7515,9 @@ static const struct npc_kpu_profile_cam kpu16_cam_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu1_action_entries[] = {
+static struct npc_kpu_profile_action kpu1_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		8, 0, 6, 3, 0,
@@ -8084,7 +8142,9 @@ static const struct npc_kpu_profile_action kpu1_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu2_action_entries[] = {
+static struct npc_kpu_profile_action kpu2_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		8, 0, 6, 2, 0,
@@ -9087,7 +9147,9 @@ static const struct npc_kpu_profile_action kpu2_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu3_action_entries[] = {
+static struct npc_kpu_profile_action kpu3_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		8, 0, 6, 1, 0,
@@ -10082,7 +10144,9 @@ static const struct npc_kpu_profile_action kpu3_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu4_action_entries[] = {
+static struct npc_kpu_profile_action kpu4_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 0,
@@ -10221,7 +10285,9 @@ static const struct npc_kpu_profile_action kpu4_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu5_action_entries[] = {
+static struct npc_kpu_profile_action kpu5_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_LC, NPC_EC_IP_TTL_0,
 		0, 0, 0, 0, 1,
@@ -10728,7 +10794,9 @@ static const struct npc_kpu_profile_action kpu5_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu6_action_entries[] = {
+static struct npc_kpu_profile_action kpu6_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 1,
@@ -11035,7 +11103,9 @@ static const struct npc_kpu_profile_action kpu6_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu7_action_entries[] = {
+static struct npc_kpu_profile_action kpu7_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 1,
@@ -11230,7 +11300,9 @@ static const struct npc_kpu_profile_action kpu7_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu8_action_entries[] = {
+static struct npc_kpu_profile_action kpu8_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_LD, NPC_EC_TCP_FLAGS_FIN_ONLY,
 		0, 0, 0, 0, 1,
@@ -11889,7 +11961,9 @@ static const struct npc_kpu_profile_action kpu8_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu9_action_entries[] = {
+static struct npc_kpu_profile_action kpu9_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 0,
@@ -12308,7 +12382,9 @@ static const struct npc_kpu_profile_action kpu9_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu10_action_entries[] = {
+static struct npc_kpu_profile_action kpu10_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		8, 0, 6, 1, 0,
@@ -12455,7 +12531,9 @@ static const struct npc_kpu_profile_action kpu10_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu11_action_entries[] = {
+static struct npc_kpu_profile_action kpu11_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		8, 0, 6, 0, 0,
@@ -12730,7 +12808,9 @@ static const struct npc_kpu_profile_action kpu11_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu12_action_entries[] = {
+static struct npc_kpu_profile_action kpu12_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		2, 12, 0, 2, 0,
@@ -12957,7 +13037,9 @@ static const struct npc_kpu_profile_action kpu12_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu13_action_entries[] = {
+static struct npc_kpu_profile_action kpu13_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 1,
@@ -12968,7 +13050,9 @@ static const struct npc_kpu_profile_action kpu13_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu14_action_entries[] = {
+static struct npc_kpu_profile_action kpu14_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 1,
@@ -12979,7 +13063,9 @@ static const struct npc_kpu_profile_action kpu14_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu15_action_entries[] = {
+static struct npc_kpu_profile_action kpu15_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_LG, NPC_EC_TCP_FLAGS_FIN_ONLY,
 		0, 0, 0, 0, 1,
@@ -13158,7 +13244,9 @@ static const struct npc_kpu_profile_action kpu15_action_entries[] = {
 	},
 };
 
-static const struct npc_kpu_profile_action kpu16_action_entries[] = {
+static struct npc_kpu_profile_action kpu16_action_entries[] = {
+	NPC_KPU_NOP_ACTION,
+	NPC_KPU_NOP_ACTION,
 	{
 		NPC_ERRLEV_RE, NPC_EC_NOERR,
 		0, 0, 0, 0, 1,
diff --git a/drivers/net/ethernet/marvell/octeontx2/af/rvu.c b/drivers/net/ethernet/marvell/octeontx2/af/rvu.c
index ab24a5e8ee8a..bc71a9c462de 100644
--- a/drivers/net/ethernet/marvell/octeontx2/af/rvu.c
+++ b/drivers/net/ethernet/marvell/octeontx2/af/rvu.c
@@ -57,6 +57,10 @@ static char *mkex_profile; /* MKEX profile name */
 module_param(mkex_profile, charp, 0000);
 MODULE_PARM_DESC(mkex_profile, "MKEX profile name string");
 
+static char *kpu_profile; /* KPU profile name */
+module_param(kpu_profile, charp, 0000);
+MODULE_PARM_DESC(kpu_profile, "KPU profile name string");
+
 static void rvu_setup_hw_capabilities(struct rvu *rvu)
 {
 	struct rvu_hwinfo *hw = rvu->hw;
@@ -2842,6 +2846,8 @@ static void rvu_update_module_params(struct rvu *rvu)
 
 	strscpy(rvu->mkex_pfl_name,
 		mkex_profile ? mkex_profile : default_pfl_name, MKEX_NAME_LEN);
+	strscpy(rvu->kpu_pfl_name,
+		kpu_profile ? kpu_profile : default_pfl_name, KPU_NAME_LEN);
 }
 
 static int rvu_probe(struct pci_dev *pdev, const struct pci_device_id *id)
diff --git a/drivers/net/ethernet/marvell/octeontx2/af/rvu.h b/drivers/net/ethernet/marvell/octeontx2/af/rvu.h
index c2cc4806d13c..fb142520e309 100644
--- a/drivers/net/ethernet/marvell/octeontx2/af/rvu.h
+++ b/drivers/net/ethernet/marvell/octeontx2/af/rvu.h
@@ -386,6 +386,7 @@ struct npc_kpu_profile_adapter {
 	const struct npc_kpu_profile_action	*ikpu; /* array[pkinds] */
 	const struct npc_kpu_profile	*kpu; /* array[kpus] */
 	struct npc_mcam_kex		*mkex;
+	bool				custom;
 	size_t				pkinds;
 	size_t				kpus;
 };
@@ -435,9 +436,12 @@ struct rvu {
 	struct mutex		cgx_cfg_lock; /* serialize cgx configuration */
 
 	char mkex_pfl_name[MKEX_NAME_LEN]; /* Configured MKEX profile name */
+	char kpu_pfl_name[KPU_NAME_LEN]; /* Configured KPU profile name */
 
 	/* Firmware data */
 	struct rvu_fwdata	*fwdata;
+	void			*kpu_fwdata;
+	size_t			kpu_fwdata_sz;
 
 	/* NPC KPU data */
 	struct npc_kpu_profile_adapter kpu;
diff --git a/drivers/net/ethernet/marvell/octeontx2/af/rvu_npc.c b/drivers/net/ethernet/marvell/octeontx2/af/rvu_npc.c
index 0bc4529691ec..254b768155cd 100644
--- a/drivers/net/ethernet/marvell/octeontx2/af/rvu_npc.c
+++ b/drivers/net/ethernet/marvell/octeontx2/af/rvu_npc.c
@@ -1145,7 +1145,8 @@ static void npc_load_mkex_profile(struct rvu *rvu, int blkaddr,
 	u64 prfl_addr, prfl_sz;
 
 	/* If user not selected mkex profile */
-	if (!strncmp(mkex_profile, def_pfl_name, MKEX_NAME_LEN))
+	if (rvu->kpu_fwdata_sz ||
+	    !strncmp(mkex_profile, def_pfl_name, MKEX_NAME_LEN))
 		goto program_mkex;
 
 	if (!rvu->fwdata)
@@ -1263,6 +1264,7 @@ static void npc_program_kpu_profile(struct rvu *rvu, int blkaddr, int kpu,
 				    const struct npc_kpu_profile *profile)
 {
 	int entry, num_entries, max_entries;
+	u64 entry_mask;
 
 	if (profile->cam_entries != profile->action_entries) {
 		dev_err(rvu->dev,
@@ -1286,8 +1288,12 @@ static void npc_program_kpu_profile(struct rvu *rvu, int blkaddr, int kpu,
 
 	/* Enable all programmed entries */
 	num_entries = min_t(int, profile->action_entries, profile->cam_entries);
+	entry_mask = enable_mask(num_entries);
+	/* Disable first KPU_MAX_CST_ENT entries for built-in profile */
+	if (!rvu->kpu.custom)
+		entry_mask |= GENMASK_ULL(KPU_MAX_CST_ENT - 1, 0);
 	rvu_write64(rvu, blkaddr,
-		    NPC_AF_KPUX_ENTRY_DISX(kpu, 0), enable_mask(num_entries));
+		    NPC_AF_KPUX_ENTRY_DISX(kpu, 0), entry_mask);
 	if (num_entries > 64) {
 		rvu_write64(rvu, blkaddr,
 			    NPC_AF_KPUX_ENTRY_DISX(kpu, 1),
@@ -1300,6 +1306,7 @@ static void npc_program_kpu_profile(struct rvu *rvu, int blkaddr, int kpu,
 
 static int npc_prepare_default_kpu(struct npc_kpu_profile_adapter *profile)
 {
+	profile->custom = 0;
 	profile->name = def_pfl_name;
 	profile->version = NPC_KPU_PROFILE_VER;
 	profile->ikpu = ikpu_action_entries;
@@ -1312,10 +1319,114 @@ static int npc_prepare_default_kpu(struct npc_kpu_profile_adapter *profile)
 	return 0;
 }
 
+static int npc_apply_custom_kpu(struct rvu *rvu,
+				struct npc_kpu_profile_adapter *profile)
+{
+	size_t hdr_sz = sizeof(struct npc_kpu_profile_fwdata), offset = 0;
+	struct npc_kpu_profile_fwdata *fw = rvu->kpu_fwdata;
+	struct npc_kpu_profile_action *action;
+	struct npc_kpu_profile_cam *cam;
+	struct npc_kpu_fwdata *fw_kpu;
+	int entries;
+	u16 kpu, entry;
+
+	if (rvu->kpu_fwdata_sz < hdr_sz) {
+		dev_warn(rvu->dev, "Invalid KPU profile size\n");
+		return -EINVAL;
+	}
+	if (le64_to_cpu(fw->signature) != KPU_SIGN) {
+		dev_warn(rvu->dev, "Invalid KPU profile signature %llx\n",
+			 fw->signature);
+		return -EINVAL;
+	}
+	/* Verify if the using known profile structure */
+	if (NPC_KPU_VER_MAJ(profile->version) >
+	    NPC_KPU_VER_MAJ(NPC_KPU_PROFILE_VER)) {
+		dev_warn(rvu->dev, "Not supported Major version: %d > %d\n",
+			 NPC_KPU_VER_MAJ(profile->version),
+			 NPC_KPU_VER_MAJ(NPC_KPU_PROFILE_VER));
+		return -EINVAL;
+	}
+	/* Verify if profile fits the HW */
+	if (fw->kpus > profile->kpus) {
+		dev_warn(rvu->dev, "Not enough KPUs: %d > %ld\n", fw->kpus,
+			 profile->kpus);
+		return -EINVAL;
+	}
+
+	profile->custom = 1;
+	profile->name = fw->name;
+	profile->version = le64_to_cpu(fw->version);
+	profile->mkex = &fw->mkex;
+	profile->lt_def = &fw->lt_def;
+
+	for (kpu = 0; kpu < fw->kpus; kpu++) {
+		fw_kpu = (struct npc_kpu_fwdata *)(fw->data + offset);
+		if (fw_kpu->entries > KPU_MAX_CST_ENT)
+			dev_warn(rvu->dev,
+				 "Too many custom entries on KPU%d: %d > %d\n",
+				 kpu, fw_kpu->entries, KPU_MAX_CST_ENT);
+		entries = min(fw_kpu->entries, KPU_MAX_CST_ENT);
+		cam = (struct npc_kpu_profile_cam *)fw_kpu->data;
+		offset += sizeof(*fw_kpu) + fw_kpu->entries * sizeof(*cam);
+		action = (struct npc_kpu_profile_action *)(fw->data + offset);
+		offset += fw_kpu->entries * sizeof(*action);
+		if (rvu->kpu_fwdata_sz < hdr_sz + offset) {
+			dev_warn(rvu->dev,
+				 "Profile size mismatch on KPU%i parsing.\n",
+				 kpu + 1);
+			return -EINVAL;
+		}
+		for (entry = 0; entry < entries; entry++) {
+			profile->kpu[kpu].cam[entry] = cam[entry];
+			profile->kpu[kpu].action[entry] = action[entry];
+		}
+	}
+
+	return 0;
+}
+
 static void npc_load_kpu_profile(struct rvu *rvu)
 {
 	struct npc_kpu_profile_adapter *profile = &rvu->kpu;
+	const char *kpu_profile = rvu->kpu_pfl_name;
+	const struct firmware *fw = NULL;
+
+	/* If user not specified profile customization */
+	if (!strncmp(kpu_profile, def_pfl_name, KPU_NAME_LEN))
+		goto revert_to_default;
+	/* First prepare default KPU, then we'll customize top entries. */
+	npc_prepare_default_kpu(profile);
+
+	dev_info(rvu->dev, "Loading KPU profile from firmware: %s\n",
+		 kpu_profile);
+	if (!request_firmware(&fw, kpu_profile, rvu->dev)) {
+		rvu->kpu_fwdata = kzalloc(fw->size, GFP_KERNEL);
+		if (rvu->kpu_fwdata) {
+			memcpy(rvu->kpu_fwdata, fw->data, fw->size);
+			rvu->kpu_fwdata_sz = fw->size;
+		}
+		release_firmware(fw);
+	}
+
+	/* Apply profile customization if firmware was loaded. */
+	if (!rvu->kpu_fwdata_sz || npc_apply_custom_kpu(rvu, profile)) {
+		dev_warn(rvu->dev,
+			 "Can't load KPU profile %s. Using default.\n",
+			 kpu_profile);
+		kfree(rvu->kpu_fwdata);
+		rvu->kpu_fwdata = NULL;
+		goto revert_to_default;
+	}
+
+	dev_info(rvu->dev, "Using custom profile '%s', version %d.%d.%d\n",
+		 profile->name, NPC_KPU_VER_MAJ(profile->version),
+		 NPC_KPU_VER_MIN(profile->version),
+		 NPC_KPU_VER_PATCH(profile->version));
+
+	return;
 
+revert_to_default:
 	npc_prepare_default_kpu(profile);
 }
 
@@ -1654,6 +1765,7 @@ void rvu_npc_freemem(struct rvu *rvu)
 
 	kfree(pkind->rsrc.bmap);
 	kfree(mcam->counters.bmap);
+	kfree(rvu->kpu_fwdata);
 	mutex_destroy(&mcam->lock);
 }
 
