diff --git a/tools/bpf/bpftool/Documentation/bpftool-map.rst b/tools/bpf/bpftool/Documentation/bpftool-map.rst
index 11250c4734fe..3b7ba037af95 100644
--- a/tools/bpf/bpftool/Documentation/bpftool-map.rst
+++ b/tools/bpf/bpftool/Documentation/bpftool-map.rst
@@ -28,7 +28,7 @@ MAP COMMANDS
 |	**bpftool** **map** { **show** | **list** }   [*MAP*]
 |	**bpftool** **map create**     *FILE* **type** *TYPE* **key** *KEY_SIZE* **value** *VALUE_SIZE* \
 |		**entries** *MAX_ENTRIES* **name** *NAME* [**flags** *FLAGS*] [**inner_map** *MAP*] \
-|		[**dev** *NAME*]
+|		[**offload_dev** *NAME*]
 |	**bpftool** **map dump**       *MAP*
 |	**bpftool** **map update**     *MAP* [**key** *DATA*] [**value** *VALUE*] [*UPDATE_FLAGS*]
 |	**bpftool** **map lookup**     *MAP* [**key** *DATA*]
@@ -73,7 +73,7 @@ DESCRIPTION
 		  maps. On such kernels bpftool will automatically emit this
 		  information as well.
 
-	**bpftool map create** *FILE* **type** *TYPE* **key** *KEY_SIZE* **value** *VALUE_SIZE*  **entries** *MAX_ENTRIES* **name** *NAME* [**flags** *FLAGS*] [**inner_map** *MAP*] [**dev** *NAME*]
+	**bpftool map create** *FILE* **type** *TYPE* **key** *KEY_SIZE* **value** *VALUE_SIZE*  **entries** *MAX_ENTRIES* **name** *NAME* [**flags** *FLAGS*] [**inner_map** *MAP*] [**offload_dev** *NAME*]
 		  Create a new map with given parameters and pin it to *bpffs*
 		  as *FILE*.
 
@@ -86,8 +86,8 @@ DESCRIPTION
 		  kernel needs it to collect metadata related to the inner maps
 		  that the new map will work with.
 
-		  Keyword **dev** expects a network interface name, and is used
-		  to request hardware offload for the map.
+		  Keyword **offload_dev** expects a network interface name,
+		  and is used to request hardware offload for the map.
 
 	**bpftool map dump**    *MAP*
 		  Dump all entries in a given *MAP*.  In case of **name**,
diff --git a/tools/bpf/bpftool/Documentation/bpftool-prog.rst b/tools/bpf/bpftool/Documentation/bpftool-prog.rst
index 9443c524bb76..dcae81bd27ed 100644
--- a/tools/bpf/bpftool/Documentation/bpftool-prog.rst
+++ b/tools/bpf/bpftool/Documentation/bpftool-prog.rst
@@ -31,7 +31,7 @@ PROG COMMANDS
 |	**bpftool** **prog dump xlated** *PROG* [{ **file** *FILE* | [**opcodes**] [**linum**] [**visual**] }]
 |	**bpftool** **prog dump jited**  *PROG* [{ **file** *FILE* | [**opcodes**] [**linum**] }]
 |	**bpftool** **prog pin** *PROG* *FILE*
-|	**bpftool** **prog** { **load** | **loadall** } *OBJ* *PATH* [**type** *TYPE*] [**map** {**idx** *IDX* | **name** *NAME*} *MAP*] [**dev** *NAME*] [**pinmaps** *MAP_DIR*] [**autoattach**]
+|	**bpftool** **prog** { **load** | **loadall** } *OBJ* *PATH* [**type** *TYPE*] [**map** { **idx** *IDX* | **name** *NAME* } *MAP*] [{ **offload_dev** | **xdpmeta_dev** } *NAME*] [**pinmaps** *MAP_DIR*] [**autoattach**]
 |	**bpftool** **prog attach** *PROG* *ATTACH_TYPE* [*MAP*]
 |	**bpftool** **prog detach** *PROG* *ATTACH_TYPE* [*MAP*]
 |	**bpftool** **prog tracelog**
@@ -129,7 +129,7 @@ DESCRIPTION
 		  contain a dot character ('.'), which is reserved for future
 		  extensions of *bpffs*.
 
-	**bpftool prog { load | loadall }** *OBJ* *PATH* [**type** *TYPE*] [**map** {**idx** *IDX* | **name** *NAME*} *MAP*] [**dev** *NAME*] [**pinmaps** *MAP_DIR*] [**autoattach**]
+	**bpftool prog { load | loadall }** *OBJ* *PATH* [**type** *TYPE*] [**map** { **idx** *IDX* | **name** *NAME* } *MAP*] [{ **offload_dev** | **xdpmeta_dev** } *NAME*] [**pinmaps** *MAP_DIR*] [**autoattach**]
 		  Load bpf program(s) from binary *OBJ* and pin as *PATH*.
 		  **bpftool prog load** pins only the first program from the
 		  *OBJ* as *PATH*. **bpftool prog loadall** pins all programs
@@ -143,8 +143,11 @@ DESCRIPTION
 		  to be replaced in the ELF file counting from 0, while *NAME*
 		  allows to replace a map by name.  *MAP* specifies the map to
 		  use, referring to it by **id** or through a **pinned** file.
-		  If **dev** *NAME* is specified program will be loaded onto
-		  given networking device (offload).
+		  If **offload_dev** *NAME* is specified program will be loaded
+		  onto given networking device (offload).
+		  If **xdpmeta_dev** *NAME* is specified program will become
+		  device-bound without offloading, this facilitates access
+		  to XDP metadata.
 		  Optional **pinmaps** argument can be provided to pin all
 		  maps under *MAP_DIR* directory.
 
diff --git a/tools/bpf/bpftool/bash-completion/bpftool b/tools/bpf/bpftool/bash-completion/bpftool
index e7234d1a5306..085bf18f3659 100644
--- a/tools/bpf/bpftool/bash-completion/bpftool
+++ b/tools/bpf/bpftool/bash-completion/bpftool
@@ -278,7 +278,7 @@ _bpftool()
             _bpftool_get_prog_tags
             return 0
             ;;
-        dev)
+        dev|offload_dev|xdpmeta_dev)
             _sysfs_get_netdevs
             return 0
             ;;
@@ -508,7 +508,8 @@ _bpftool()
                             ;;
                         *)
                             COMPREPLY=( $( compgen -W "map" -- "$cur" ) )
-                            _bpftool_once_attr 'type dev pinmaps autoattach'
+                            _bpftool_once_attr 'type pinmaps autoattach'
+                            _bpftool_one_of_list 'offload_dev xdpmeta_dev'
                             return 0
                             ;;
                     esac
@@ -733,7 +734,7 @@ _bpftool()
                             esac
                             ;;
                         *)
-                            _bpftool_once_attr 'type key value entries name flags dev'
+                            _bpftool_once_attr 'type key value entries name flags offload_dev'
                             if _bpftool_search_list 'array_of_maps' 'hash_of_maps'; then
                                 _bpftool_once_attr 'inner_map'
                             fi
diff --git a/tools/bpf/bpftool/map.c b/tools/bpf/bpftool/map.c
index ae9e822aa3fe..f98f7bbea2b1 100644
--- a/tools/bpf/bpftool/map.c
+++ b/tools/bpf/bpftool/map.c
@@ -1287,6 +1287,11 @@ static int do_create(int argc, char **argv)
 					  "flags"))
 				goto exit;
 		} else if (is_prefix(*argv, "dev")) {
+			p_info("Warning: 'bpftool map create [...] dev <ifname>' syntax is deprecated.\n"
+			       "Going further, please use 'offload_dev <ifname>' to request hardware offload for the map.");
+			goto offload_dev;
+		} else if (is_prefix(*argv, "offload_dev")) {
+offload_dev:
 			NEXT_ARG();
 
 			if (attr.map_ifindex) {
@@ -1431,7 +1436,7 @@ static int do_help(int argc, char **argv)
 		"Usage: %1$s %2$s { show | list }   [MAP]\n"
 		"       %1$s %2$s create     FILE type TYPE key KEY_SIZE value VALUE_SIZE \\\n"
 		"                                  entries MAX_ENTRIES name NAME [flags FLAGS] \\\n"
-		"                                  [inner_map MAP] [dev NAME]\n"
+		"                                  [inner_map MAP] [offload_dev NAME]\n"
 		"       %1$s %2$s dump       MAP\n"
 		"       %1$s %2$s update     MAP [key DATA] [value VALUE] [UPDATE_FLAGS]\n"
 		"       %1$s %2$s lookup     MAP [key DATA]\n"
diff --git a/tools/bpf/bpftool/prog.c b/tools/bpf/bpftool/prog.c
index 91b6075b2db3..3b77986f0fb7 100644
--- a/tools/bpf/bpftool/prog.c
+++ b/tools/bpf/bpftool/prog.c
@@ -1517,12 +1517,13 @@ static int load_with_options(int argc, char **argv, bool first_prog_only)
 	struct bpf_program *prog = NULL, *pos;
 	unsigned int old_map_fds = 0;
 	const char *pinmaps = NULL;
+	__u32 xdpmeta_ifindex = 0;
+	__u32 offload_ifindex = 0;
 	bool auto_attach = false;
 	struct bpf_object *obj;
 	struct bpf_map *map;
 	const char *pinfile;
 	unsigned int i, j;
-	__u32 ifindex = 0;
 	const char *file;
 	int idx, err;
 
@@ -1614,17 +1615,46 @@ static int load_with_options(int argc, char **argv, bool first_prog_only)
 			map_replace[old_map_fds].fd = fd;
 			old_map_fds++;
 		} else if (is_prefix(*argv, "dev")) {
+			p_info("Warning: 'bpftool prog load [...] dev <ifname>' syntax is deprecated.\n"
+			       "Going further, please use 'offload_dev <ifname>' to offload program to device.\n"
+			       "For applications using XDP hints only, use 'xdpmeta_dev <ifname>'.");
+			goto offload_dev;
+		} else if (is_prefix(*argv, "offload_dev")) {
+offload_dev:
 			NEXT_ARG();
 
-			if (ifindex) {
-				p_err("offload device already specified");
+			if (offload_ifindex) {
+				p_err("offload_dev already specified");
+				goto err_free_reuse_maps;
+			} else if (xdpmeta_ifindex) {
+				p_err("xdpmeta_dev and offload_dev are mutually exclusive");
+				goto err_free_reuse_maps;
+			}
+			if (!REQ_ARGS(1))
+				goto err_free_reuse_maps;
+
+			offload_ifindex = if_nametoindex(*argv);
+			if (!offload_ifindex) {
+				p_err("unrecognized netdevice '%s': %s",
+				      *argv, strerror(errno));
+				goto err_free_reuse_maps;
+			}
+			NEXT_ARG();
+		} else if (is_prefix(*argv, "xdpmeta_dev")) {
+			NEXT_ARG();
+
+			if (xdpmeta_ifindex) {
+				p_err("xdpmeta_dev already specified");
+				goto err_free_reuse_maps;
+			} else if (offload_ifindex) {
+				p_err("xdpmeta_dev and offload_dev are mutually exclusive");
 				goto err_free_reuse_maps;
 			}
 			if (!REQ_ARGS(1))
 				goto err_free_reuse_maps;
 
-			ifindex = if_nametoindex(*argv);
-			if (!ifindex) {
+			xdpmeta_ifindex = if_nametoindex(*argv);
+			if (!xdpmeta_ifindex) {
 				p_err("unrecognized netdevice '%s': %s",
 				      *argv, strerror(errno));
 				goto err_free_reuse_maps;
@@ -1671,7 +1701,12 @@ static int load_with_options(int argc, char **argv, bool first_prog_only)
 				goto err_close_obj;
 		}
 
-		bpf_program__set_ifindex(pos, ifindex);
+		if (prog_type == BPF_PROG_TYPE_XDP && xdpmeta_ifindex) {
+			bpf_program__set_flags(pos, BPF_F_XDP_DEV_BOUND_ONLY);
+			bpf_program__set_ifindex(pos, xdpmeta_ifindex);
+		} else {
+			bpf_program__set_ifindex(pos, offload_ifindex);
+		}
 		if (bpf_program__type(pos) != prog_type)
 			bpf_program__set_type(pos, prog_type);
 		bpf_program__set_expected_attach_type(pos, expected_attach_type);
@@ -1709,7 +1744,7 @@ static int load_with_options(int argc, char **argv, bool first_prog_only)
 	idx = 0;
 	bpf_object__for_each_map(map, obj) {
 		if (bpf_map__type(map) != BPF_MAP_TYPE_PERF_EVENT_ARRAY)
-			bpf_map__set_ifindex(map, ifindex);
+			bpf_map__set_ifindex(map, offload_ifindex);
 
 		if (j < old_map_fds && idx == map_replace[j].idx) {
 			err = bpf_map__reuse_fd(map, map_replace[j++].fd);
@@ -2416,7 +2451,7 @@ static int do_help(int argc, char **argv)
 		"       %1$s %2$s dump jited  PROG [{ file FILE | [opcodes] [linum] }]\n"
 		"       %1$s %2$s pin   PROG FILE\n"
 		"       %1$s %2$s { load | loadall } OBJ  PATH \\\n"
-		"                         [type TYPE] [dev NAME] \\\n"
+		"                         [type TYPE] [{ offload_dev | xdpmeta_dev } NAME] \\\n"
 		"                         [map { idx IDX | name NAME } MAP]\\\n"
 		"                         [pinmaps MAP_DIR]\n"
 		"                         [autoattach]\n"
