diff --git a/drivers/net/ethernet/mellanox/mlx5/core/en.h b/drivers/net/ethernet/mellanox/mlx5/core/en.h
index 29b9bcecd125..8f4c21f88f78 100644
--- a/drivers/net/ethernet/mellanox/mlx5/core/en.h
+++ b/drivers/net/ethernet/mellanox/mlx5/core/en.h
@@ -543,7 +543,7 @@ struct mlx5e_icosq {
 } ____cacheline_aligned_in_smp;
 
 struct mlx5e_frag_page {
-	struct page *page;
+	netmem_ref netmem;
 	u16 frags;
 };
 
diff --git a/drivers/net/ethernet/mellanox/mlx5/core/en_rx.c b/drivers/net/ethernet/mellanox/mlx5/core/en_rx.c
index df561251b30b..b08c2ac10b67 100644
--- a/drivers/net/ethernet/mellanox/mlx5/core/en_rx.c
+++ b/drivers/net/ethernet/mellanox/mlx5/core/en_rx.c
@@ -273,33 +273,32 @@ static inline u32 mlx5e_decompress_cqes_start(struct mlx5e_rq *rq,
 
 #define MLX5E_PAGECNT_BIAS_MAX (PAGE_SIZE / 64)
 
-static int mlx5e_page_alloc_fragmented(struct page_pool *pool,
+static int mlx5e_page_alloc_fragmented(struct page_pool *pp,
 				       struct mlx5e_frag_page *frag_page)
 {
-	struct page *page;
+	netmem_ref netmem = page_pool_alloc_netmems(pp, GFP_ATOMIC | __GFP_NOWARN);
 
-	page = page_pool_dev_alloc_pages(pool);
-	if (unlikely(!page))
+	if (unlikely(!netmem))
 		return -ENOMEM;
 
-	page_pool_fragment_page(page, MLX5E_PAGECNT_BIAS_MAX);
+	page_pool_fragment_netmem(netmem, MLX5E_PAGECNT_BIAS_MAX);
 
 	*frag_page = (struct mlx5e_frag_page) {
-		.page	= page,
+		.netmem	= netmem,
 		.frags	= 0,
 	};
 
 	return 0;
 }
 
-static void mlx5e_page_release_fragmented(struct page_pool *pool,
+static void mlx5e_page_release_fragmented(struct page_pool *pp,
 					  struct mlx5e_frag_page *frag_page)
 {
 	u16 drain_count = MLX5E_PAGECNT_BIAS_MAX - frag_page->frags;
-	struct page *page = frag_page->page;
+	netmem_ref netmem = frag_page->netmem;
 
-	if (page_pool_unref_page(page, drain_count) == 0)
-		page_pool_put_unrefed_page(pool, page, -1, true);
+	if (page_pool_unref_netmem(netmem, drain_count) == 0)
+		page_pool_put_unrefed_netmem(pp, netmem, -1, true);
 }
 
 static inline int mlx5e_get_rx_frag(struct mlx5e_rq *rq,
@@ -358,7 +357,7 @@ static int mlx5e_alloc_rx_wqe(struct mlx5e_rq *rq, struct mlx5e_rx_wqe_cyc *wqe,
 		frag->flags &= ~BIT(MLX5E_WQE_FRAG_SKIP_RELEASE);
 
 		headroom = i == 0 ? rq->buff.headroom : 0;
-		addr = page_pool_get_dma_addr(frag->frag_page->page);
+		addr = page_pool_get_dma_addr_netmem(frag->frag_page->netmem);
 		wqe->data[i].addr = cpu_to_be64(addr + frag->offset + headroom);
 	}
 
@@ -499,9 +498,10 @@ mlx5e_add_skb_shared_info_frag(struct mlx5e_rq *rq, struct skb_shared_info *sinf
 			       struct xdp_buff *xdp, struct mlx5e_frag_page *frag_page,
 			       u32 frag_offset, u32 len)
 {
+	netmem_ref netmem = frag_page->netmem;
 	skb_frag_t *frag;
 
-	dma_addr_t addr = page_pool_get_dma_addr(frag_page->page);
+	dma_addr_t addr = page_pool_get_dma_addr_netmem(netmem);
 
 	dma_sync_single_for_cpu(rq->pdev, addr + frag_offset, len, rq->buff.map_dir);
 	if (!xdp_buff_has_frags(xdp)) {
@@ -514,9 +514,9 @@ mlx5e_add_skb_shared_info_frag(struct mlx5e_rq *rq, struct skb_shared_info *sinf
 	}
 
 	frag = &sinfo->frags[sinfo->nr_frags++];
-	skb_frag_fill_page_desc(frag, frag_page->page, frag_offset, len);
+	skb_frag_fill_netmem_desc(frag, netmem, frag_offset, len);
 
-	if (page_is_pfmemalloc(frag_page->page))
+	if (!netmem_is_net_iov(netmem) && page_is_pfmemalloc(netmem_to_page(netmem)))
 		xdp_buff_set_frag_pfmemalloc(xdp);
 	sinfo->xdp_frags_size += len;
 }
@@ -527,27 +527,29 @@ mlx5e_add_skb_frag(struct mlx5e_rq *rq, struct sk_buff *skb,
 		   u32 frag_offset, u32 len,
 		   unsigned int truesize)
 {
-	dma_addr_t addr = page_pool_get_dma_addr(frag_page->page);
+	dma_addr_t addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
+	struct page *page = netmem_to_page(frag_page->netmem);
 	u8 next_frag = skb_shinfo(skb)->nr_frags;
 
 	dma_sync_single_for_cpu(rq->pdev, addr + frag_offset, len,
 				rq->buff.map_dir);
 
-	if (skb_can_coalesce(skb, next_frag, frag_page->page, frag_offset)) {
+	if (skb_can_coalesce(skb, next_frag, page, frag_offset)) {
 		skb_coalesce_rx_frag(skb, next_frag - 1, len, truesize);
-	} else {
-		frag_page->frags++;
-		skb_add_rx_frag(skb, next_frag, frag_page->page,
-				frag_offset, len, truesize);
+		return;
 	}
+
+	frag_page->frags++;
+	skb_add_rx_frag_netmem(skb, next_frag, frag_page->netmem,
+			       frag_offset, len, truesize);
 }
 
 static inline void
 mlx5e_copy_skb_header(struct mlx5e_rq *rq, struct sk_buff *skb,
-		      struct page *page, dma_addr_t addr,
+		      netmem_ref netmem, dma_addr_t addr,
 		      int offset_from, int dma_offset, u32 headlen)
 {
-	const void *from = page_address(page) + offset_from;
+	const void *from = netmem_address(netmem) + offset_from;
 	/* Aligning len to sizeof(long) optimizes memcpy performance */
 	unsigned int len = ALIGN(headlen, sizeof(long));
 
@@ -683,7 +685,7 @@ static int mlx5e_build_shampo_hd_umr(struct mlx5e_rq *rq,
 		if (unlikely(err))
 			goto err_unmap;
 
-		addr = page_pool_get_dma_addr(frag_page->page);
+		addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
 
 		for (int j = 0; j < MLX5E_SHAMPO_WQ_HEADER_PER_PAGE; j++) {
 			header_offset = mlx5e_shampo_hd_offset(index++);
@@ -793,7 +795,8 @@ static int mlx5e_alloc_rx_mpwqe(struct mlx5e_rq *rq, u16 ix)
 		err = mlx5e_page_alloc_fragmented(rq->page_pool, frag_page);
 		if (unlikely(err))
 			goto err_unmap;
-		addr = page_pool_get_dma_addr(frag_page->page);
+
+		addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
 		umr_wqe->inline_mtts[i] = (struct mlx5_mtt) {
 			.ptag = cpu_to_be64(addr | MLX5_EN_WR),
 		};
@@ -1213,7 +1216,7 @@ static void *mlx5e_shampo_get_packet_hd(struct mlx5e_rq *rq, u16 header_index)
 	struct mlx5e_frag_page *frag_page = mlx5e_shampo_hd_to_frag_page(rq, header_index);
 	u16 head_offset = mlx5e_shampo_hd_offset(header_index) + rq->buff.headroom;
 
-	return page_address(frag_page->page) + head_offset;
+	return netmem_address(frag_page->netmem) + head_offset;
 }
 
 static void mlx5e_shampo_update_ipv4_udp_hdr(struct mlx5e_rq *rq, struct iphdr *ipv4)
@@ -1674,11 +1677,11 @@ mlx5e_skb_from_cqe_linear(struct mlx5e_rq *rq, struct mlx5e_wqe_frag_info *wi,
 	dma_addr_t addr;
 	u32 frag_size;
 
-	va             = page_address(frag_page->page) + wi->offset;
+	va             = netmem_address(frag_page->netmem) + wi->offset;
 	data           = va + rx_headroom;
 	frag_size      = MLX5_SKB_FRAG_SZ(rx_headroom + cqe_bcnt);
 
-	addr = page_pool_get_dma_addr(frag_page->page);
+	addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
 	dma_sync_single_range_for_cpu(rq->pdev, addr, wi->offset,
 				      frag_size, rq->buff.map_dir);
 	net_prefetch(data);
@@ -1728,10 +1731,10 @@ mlx5e_skb_from_cqe_nonlinear(struct mlx5e_rq *rq, struct mlx5e_wqe_frag_info *wi
 
 	frag_page = wi->frag_page;
 
-	va = page_address(frag_page->page) + wi->offset;
+	va = netmem_address(frag_page->netmem) + wi->offset;
 	frag_consumed_bytes = min_t(u32, frag_info->frag_size, cqe_bcnt);
 
-	addr = page_pool_get_dma_addr(frag_page->page);
+	addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
 	dma_sync_single_range_for_cpu(rq->pdev, addr, wi->offset,
 				      rq->buff.frame0_sz, rq->buff.map_dir);
 	net_prefetchw(va); /* xdp_frame data area */
@@ -2001,12 +2004,13 @@ mlx5e_skb_from_cqe_mpwrq_nonlinear(struct mlx5e_rq *rq, struct mlx5e_mpw_info *w
 
 	if (prog) {
 		/* area for bpf_xdp_[store|load]_bytes */
-		net_prefetchw(page_address(frag_page->page) + frag_offset);
+		net_prefetchw(netmem_address(frag_page->netmem) + frag_offset);
 		if (unlikely(mlx5e_page_alloc_fragmented(rq->page_pool, &wi->linear_page))) {
 			rq->stats->buff_alloc_err++;
 			return NULL;
 		}
-		va = page_address(wi->linear_page.page);
+
+		va = netmem_address(wi->linear_page.netmem);
 		net_prefetchw(va); /* xdp_frame data area */
 		linear_hr = XDP_PACKET_HEADROOM;
 		linear_data_len = 0;
@@ -2111,8 +2115,8 @@ mlx5e_skb_from_cqe_mpwrq_nonlinear(struct mlx5e_rq *rq, struct mlx5e_mpw_info *w
 			while (++pagep < frag_page);
 		}
 		/* copy header */
-		addr = page_pool_get_dma_addr(head_page->page);
-		mlx5e_copy_skb_header(rq, skb, head_page->page, addr,
+		addr = page_pool_get_dma_addr_netmem(head_page->netmem);
+		mlx5e_copy_skb_header(rq, skb, head_page->netmem, addr,
 				      head_offset, head_offset, headlen);
 		/* skb linear part was allocated with headlen and aligned to long */
 		skb->tail += headlen;
@@ -2142,11 +2146,11 @@ mlx5e_skb_from_cqe_mpwrq_linear(struct mlx5e_rq *rq, struct mlx5e_mpw_info *wi,
 		return NULL;
 	}
 
-	va             = page_address(frag_page->page) + head_offset;
+	va             = netmem_address(frag_page->netmem) + head_offset;
 	data           = va + rx_headroom;
 	frag_size      = MLX5_SKB_FRAG_SZ(rx_headroom + cqe_bcnt);
 
-	addr = page_pool_get_dma_addr(frag_page->page);
+	addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
 	dma_sync_single_range_for_cpu(rq->pdev, addr, head_offset,
 				      frag_size, rq->buff.map_dir);
 	net_prefetch(data);
@@ -2185,7 +2189,7 @@ mlx5e_skb_from_cqe_shampo(struct mlx5e_rq *rq, struct mlx5e_mpw_info *wi,
 			  struct mlx5_cqe64 *cqe, u16 header_index)
 {
 	struct mlx5e_frag_page *frag_page = mlx5e_shampo_hd_to_frag_page(rq, header_index);
-	dma_addr_t page_dma_addr = page_pool_get_dma_addr(frag_page->page);
+	dma_addr_t page_dma_addr = page_pool_get_dma_addr_netmem(frag_page->netmem);
 	u16 head_offset = mlx5e_shampo_hd_offset(header_index);
 	dma_addr_t dma_addr = page_dma_addr + head_offset;
 	u16 head_size = cqe->shampo.header_size;
@@ -2194,7 +2198,7 @@ mlx5e_skb_from_cqe_shampo(struct mlx5e_rq *rq, struct mlx5e_mpw_info *wi,
 	void *hdr, *data;
 	u32 frag_size;
 
-	hdr		= page_address(frag_page->page) + head_offset;
+	hdr		= netmem_address(frag_page->netmem) + head_offset;
 	data		= hdr + rx_headroom;
 	frag_size	= MLX5_SKB_FRAG_SZ(rx_headroom + head_size);
 
@@ -2219,7 +2223,7 @@ mlx5e_skb_from_cqe_shampo(struct mlx5e_rq *rq, struct mlx5e_mpw_info *wi,
 		}
 
 		net_prefetchw(skb->data);
-		mlx5e_copy_skb_header(rq, skb, frag_page->page, dma_addr,
+		mlx5e_copy_skb_header(rq, skb, frag_page->netmem, dma_addr,
 				      head_offset + rx_headroom,
 				      rx_headroom, head_size);
 		/* skb linear part was allocated with headlen and aligned to long */
