diff --git a/docs/interop/qemu-img.rst b/docs/interop/qemu-img.rst
index fa27e5c7b453..99bdbe4740ee 100644
--- a/docs/interop/qemu-img.rst
+++ b/docs/interop/qemu-img.rst
@@ -214,6 +214,12 @@ Parameters to convert subcommand:
   will still be printed.  Areas that cannot be read from the source will be
   treated as containing only zeroes.
 
+.. option:: --target-is-zero
+
+  Assume that the destination is filled with zeros. This parameter is
+  mutually exclusive with the use of a backing file. It is required to
+  also use the ``-n`` parameter to skip image creation.
+
 Parameters to dd subcommand:
 
 .. program:: qemu-img-dd
@@ -366,7 +372,7 @@ Command description:
   4
     Error on reading data
 
-.. option:: convert [--object OBJECTDEF] [--image-opts] [--target-image-opts] [-U] [-C] [-c] [-p] [-q] [-n] [-f FMT] [-t CACHE] [-T SRC_CACHE] [-O OUTPUT_FMT] [-B BACKING_FILE] [-o OPTIONS] [-l SNAPSHOT_PARAM] [-S SPARSE_SIZE] [-m NUM_COROUTINES] [-W] FILENAME [FILENAME2 [...]] OUTPUT_FILENAME
+.. option:: convert [--object OBJECTDEF] [--image-opts] [--target-image-opts] [--target-is-zero] [-U] [-C] [-c] [-p] [-q] [-n] [-f FMT] [-t CACHE] [-T SRC_CACHE] [-O OUTPUT_FMT] [-B BACKING_FILE] [-o OPTIONS] [-l SNAPSHOT_PARAM] [-S SPARSE_SIZE] [-m NUM_COROUTINES] [-W] FILENAME [FILENAME2 [...]] OUTPUT_FILENAME
 
   Convert the disk image *FILENAME* or a snapshot *SNAPSHOT_PARAM*
   to disk image *OUTPUT_FILENAME* using format *OUTPUT_FMT*. It can
diff --git a/qemu-img-cmds.hx b/qemu-img-cmds.hx
index 3fd836ca9090..e6f98b75473f 100644
--- a/qemu-img-cmds.hx
+++ b/qemu-img-cmds.hx
@@ -39,9 +39,9 @@ SRST
 ERST
 
 DEF("convert", img_convert,
-    "convert [--object objectdef] [--image-opts] [--target-image-opts] [-U] [-C] [-c] [-p] [-q] [-n] [-f fmt] [-t cache] [-T src_cache] [-O output_fmt] [-B backing_file] [-o options] [-l snapshot_param] [-S sparse_size] [-m num_coroutines] [-W] [--salvage] filename [filename2 [...]] output_filename")
+    "convert [--object objectdef] [--image-opts] [--target-image-opts] [--target-is-zero] [-U] [-C] [-c] [-p] [-q] [-n] [-f fmt] [-t cache] [-T src_cache] [-O output_fmt] [-B backing_file] [-o options] [-l snapshot_param] [-S sparse_size] [-m num_coroutines] [-W] [--salvage] filename [filename2 [...]] output_filename")
 SRST
-.. option:: convert [--object OBJECTDEF] [--image-opts] [--target-image-opts] [-U] [-C] [-c] [-p] [-q] [-n] [-f FMT] [-t CACHE] [-T SRC_CACHE] [-O OUTPUT_FMT] [-B BACKING_FILE] [-o OPTIONS] [-l SNAPSHOT_PARAM] [-S SPARSE_SIZE] [-m NUM_COROUTINES] [-W] [--salvage] FILENAME [FILENAME2 [...]] OUTPUT_FILENAME
+.. option:: convert [--object OBJECTDEF] [--image-opts] [--target-image-opts] [--target-is-zero] [-U] [-C] [-c] [-p] [-q] [-n] [-f FMT] [-t CACHE] [-T SRC_CACHE] [-O OUTPUT_FMT] [-B BACKING_FILE] [-o OPTIONS] [-l SNAPSHOT_PARAM] [-S SPARSE_SIZE] [-m NUM_COROUTINES] [-W] [--salvage] FILENAME [FILENAME2 [...]] OUTPUT_FILENAME
 ERST
 
 DEF("create", img_create,
diff --git a/qemu-img.c b/qemu-img.c
index 2b4562b9d9f2..e0bfc33ef4f6 100644
--- a/qemu-img.c
+++ b/qemu-img.c
@@ -70,6 +70,7 @@ enum {
     OPTION_PREALLOCATION = 265,
     OPTION_SHRINK = 266,
     OPTION_SALVAGE = 267,
+    OPTION_TARGET_IS_ZERO = 268,
 };
 
 typedef enum OutputFormat {
@@ -1984,10 +1985,9 @@ static int convert_do_copy(ImgConvertState *s)
     int64_t sector_num = 0;
 
     /* Check whether we have zero initialisation or can get it efficiently */
-    if (s->target_is_new && s->min_sparse && !s->target_has_backing) {
+    if (!s->has_zero_init && s->target_is_new && s->min_sparse &&
+        !s->target_has_backing) {
         s->has_zero_init = bdrv_has_zero_init(blk_bs(s->target));
-    } else {
-        s->has_zero_init = false;
     }
 
     if (!s->has_zero_init && !s->target_has_backing &&
@@ -2086,6 +2086,7 @@ static int img_convert(int argc, char **argv)
             {"force-share", no_argument, 0, 'U'},
             {"target-image-opts", no_argument, 0, OPTION_TARGET_IMAGE_OPTS},
             {"salvage", no_argument, 0, OPTION_SALVAGE},
+            {"target-is-zero", no_argument, 0, OPTION_TARGET_IS_ZERO},
             {0, 0, 0, 0}
         };
         c = getopt_long(argc, argv, ":hf:O:B:Cco:l:S:pt:T:qnm:WU",
@@ -2209,6 +2210,14 @@ static int img_convert(int argc, char **argv)
         case OPTION_TARGET_IMAGE_OPTS:
             tgt_image_opts = true;
             break;
+        case OPTION_TARGET_IS_ZERO:
+            /*
+             * The user asserting that the target is blank has the
+             * same effect as the target driver supporting zero
+             * initialisation.
+             */
+            s.has_zero_init = true;
+            break;
         }
     }
 
@@ -2247,6 +2256,11 @@ static int img_convert(int argc, char **argv)
         warn_report("This will become an error in future QEMU versions.");
     }
 
+    if (s.has_zero_init && !skip_create) {
+        error_report("--target-is-zero requires use of -n flag");
+        goto fail_getopt;
+    }
+
     s.src_num = argc - optind - 1;
     out_filename = s.src_num >= 1 ? argv[argc - 1] : NULL;
 
@@ -2380,6 +2394,11 @@ static int img_convert(int argc, char **argv)
     }
     s.target_has_backing = (bool) out_baseimg;
 
+    if (s.has_zero_init && s.target_has_backing) {
+        error_report("Cannot use --target-is-zero with a backing file");
+        goto out;
+    }
+
     if (s.src_num > 1 && out_baseimg) {
         error_report("Having a backing file for the target makes no sense when "
                      "concatenating multiple input images");
